Amazon Prime Day is more than just a mid-summer sales event—it’s a high-stakes revenue opportunity that can set the tone for Q3 and beyond. But success doesn’t happen overnight. The brands that thrive during Prime Day start preparing months in advance with expert guidance, data-driven strategy, and battle-tested playbooks.
That’s where a Prime Day marketing agency like Cart.com makes the difference.
With our growth marketing team and full-service marketplace services, we help brands capture demand, outperform competitors, and retain new customers well after the sale ends.
Here’s how our teams help brands achieve revenue lifts of 50% or more during peak sales periods like Prime Day.
Why Prime Day performance depends on preparation
During Prime Day, competition is fierce and attention spans are short. Without the right audience targeting, creative testing, and full-funnel strategy, even great products can get buried in the noise.
Cart.com’s growth marketing experts act as a force multiplier—developing and executing tailored campaigns that:
-
Maximize visibility ahead of the event
-
Drive efficient spend during the 48-hour peak
-
Retain and re-engage customers after the sale
For brands juggling multiple channels or strapped for in-house bandwidth, an experienced Prime Day marketing agency can mean the difference between a minor boost and a record-breaking spike.
Phase 1: Pre-Prime Day audience targeting and campaign planning
Preparation starts 4–6 weeks ahead of the sale. Our team uses historical performance, marketplace insights, and segmentation to identify high-intent audiences. Tactics include:
-
Audience segmentation based on past Prime Day buyers, loyalty tiers, and lookalikes
-
Pre-event ad sequencing to build awareness and increase add-to-cart behavior before discounts go live
-
Competitive benchmarking to identify keyword gaps and ASIN-level threats
-
Retail readiness audits to ensure listings are fully optimized for discoverability and conversion
This phase is where the foundation is laid for both scale and efficiency.
Phase 2: Live Prime Day ad execution and conversion strategy
When Prime Day begins, your strategy has to shift from awareness to performance. Cart.com’s marketing team manages real-time ad spend and creative to ensure you’re maximizing every hour.
During this window, we provide:
-
Dynamic bid and budget adjustments across Amazon Ads, Meta, and Google
-
A/B testing of creatives (headline, copy, imagery) for peak CTR and ROAS
-
Buy Box monitoring to ensure pricing and inventory don’t block visibility
-
Cross-channel support to sync marketplace and DTC promotions
Our growth and marketplace teams work together to keep messaging, promotions, and fulfillment in sync across channels.
Phase 3: Post-Prime Day retention and lifetime value expansion
Your Prime Day strategy shouldn’t stop when the clock runs out. In fact, your best opportunity may be just beginning.
Our team focuses on retention funnels and LTV growth through:
-
Automated email/SMS flows to convert first-time buyers into repeat customers
-
Custom audiences for retargeting and upsells
-
Product review and UGC campaigns to boost post-event credibility
-
Reporting and insights to identify what worked and where to scale next
These retention tactics help brands turn one-time events into long-term customer growth.
Why brands partner with Cart.com for Prime Day
Cart.com is more than a marketing agency—we’re a growth partner across channels. Our clients benefit from:
-
Integrated services: From ad strategy to creative, listings, and fulfillment
-
Marketplace expertise: Decades of Amazon and Walmart performance experience
-
Omnichannel perspective: Prime Day success doesn’t stop at Amazon—neither do we
-
Real-time reporting: Transparent dashboards and insights across every campaign
Whether you're selling DTC, on Amazon, or both, our teams build cohesive strategies that perform during peak events and beyond.
Ready for a record-breaking Prime Day?
With the right strategy, Prime Day can deliver more than a short-term spike. It can be the start of your strongest quarter yet.
Looking for a Prime Day marketing agency that delivers results?
Contact us to learn how Cart.com helps brands capture demand and grow smarter.