Webinar
ILIA Beauty's Fulfillment Playbook: Scaling across DTC, Ulta, and Sephora
How ILIA Beauty scaled from indie brand to omnichannel powerhouse
Looking at ILIA Beauty today, with a presence in 700+ SEPHORA doors, expanding into Ulta Beauty, and going international, it’s hard to believe just how far they’ve come since their earliest days.
Get the full picture in this webinar featuring ILIA Beauty’s Madeline Heartt, Senior Director of Sales Operations, and our very own Joe Barth, Cart.com’s Chief Logistics Officer, alongside moderator Jack Ulrich, CMO.
You’ll walk away with a clearer picture of:
📦 What omnichannel expansion actually demands from your ops
📊 How to manage DTC and retail without building separate systems for each
👀 What ILIA wishes they’d known earlier in their growth
Speakers
Madeline Heartt
Senior Director of Sales Operations, ILIA Beauty
Joe Barth
Chief Logistics Officer, Cart.com
Jack Ulrich
Moderator - CMO, Cart.com
