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Webinar

ILIA Beauty's Fulfillment Playbook: Scaling across DTC, Ulta, and Sephora

How ILIA Beauty scaled from indie brand to omnichannel powerhouse

Looking at ILIA Beauty today, with a presence in 700+ SEPHORA doors, expanding into Ulta Beauty, and going international, it’s hard to believe just how far they’ve come since their earliest days.

Get the full picture in this webinar featuring ILIA Beauty’s Madeline Heartt, Senior Director of Sales Operations, and our very own Joe Barth, Cart.com’s Chief Logistics Officer, alongside moderator Jack Ulrich, CMO.

You’ll walk away with a clearer picture of:

📦 What omnichannel expansion actually demands from your ops
📊 How to manage DTC and retail without building separate systems for each
👀 What ILIA wishes they’d known earlier in their growth


Speakers

Madeline Heartt

Madeline Heartt

Senior Director of Sales Operations, ILIA Beauty

Joe Barth

Joe Barth

Chief Logistics Officer, Cart.com

Jack Ulrich

Jack Ulrich

Moderator - CMO, Cart.com