Here are the recommended steps and best practices to learn about repricing options and successfully create repricing strategies, along with videos to guide you through this process.
Here are a series of videos to walk you through how to successfully reprice using Marketplace Management.
Video Controls: Once you click the Play button of a video, you may enlarge the video and increase the video quality using the controls on the lower right of the video screen.
- Integrating
- Accessing/Setting Up Pricing Strategies
- Types of Pricing Strategies
- Non-Competitive vs Competitive strategy options
- Non-Competitive Strategy: Price Mirror
- Non-Competitive Strategy: Sales Velocity
- Competitive Strategy: Win the Buy Box - Walmart
- Competitive Strategy: Target Position ebay
- Competitive Strategy: Target Position Amazon
- Competitive Strategy: Win the Buy Box Amazon
- Adding Required Pricing Details and Applying Repricing Strategies to Listings
- Going live and allowing Marketplace Management to update your prices
- Troubleshoot and Understand How Your Pricing Strategies are Functioning
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Integrating
In order to reprice, Marketplace Management requires a few key Integration steps to be taken (and the Outbound settings to update Prices to be set to On once you are ready to go live in step 5 below). Please see this article for more information about setting up your integrations. (Note: If you're on a free trial, use these trial integration steps instead.)
Slides from the Repricing Integration presentation are available here -
Accessing/Setting Up Pricing Strategies
Set up your pricing strategies by going to Tools > Pricing Strategies > Create.
Slides from the Accessing Pricing Strategies presentation are available here -
Types of Pricing Strategies
Learn more about Non-Competitive vs Competitive strategy-type options
Slides from the Types of Pricing Strategies presentation are available here
Profit Protections
Slides from the Profit Protections presentation are available here
Fallback Strategies
Slides from the Fallback Strategies presentation are available here
Non-Competitive Strategy: Price Mirror
(Duplicate the price from another sales channel)
Slides from the Price Mirror presentation are available here
Non-Competitive Strategy: Sales Velocity
Slides from the Sales Velocity presentation are available here
(Reprice your products up and down to meet a specific sales goal)
Competitive Strategy: Win the Buy Box - Walmart
(Automatically find the optimal price to capture the Buy Box by using competitive and historical data)Please note that the speed in which Marketplace Management reprices down to try to win the Walmart Buy Box has now increased to every 15 minutes versus the 60 minutes that is stated in the video! You may also configure optional settings to exclude pricing against competitors below your minimum price, and also override the pricing strategy and set to your preferred price when you're at your minimum price without the Buy Box.
Slides from the Win the Buy Box Walmart presentation are available here
Competitive Strategy: Target Position ebay
Slides from the Target Position ebay presentation are available here
(Price your products to capture a specific marketplace position (based on a price or price + shipping)
Competitive Strategy: Target Position Amazon
Slides from the Target Position Amazon presentation are available here
(Price your products to capture a specific marketplace position based on a price or price + shipping)
Competitive Strategy: Win the Buy Box Amazon
Slides from the Win the Buy Box Amazon presentation are available here
(Automatically find the optimal price to capture the Buy Box by using competitive and historical data) -
Adding Required Pricing Details and Applying Repricing Strategies to Listings
Learn how to add required information in order to achieve desired profits and also apply pricing strategies to listings.
Slides from the Adding Pricing Details and Applying Repricing Strategies to Listings presentation are available here -
Going Live
Slides from the Going Live presentation are available here
Update your Integration Settings to allow Marketplace Management to update your prices on the marketplaces. -
Troubleshoot and Understand
Learn how to understand how your pricing strategies are functioning.
Slides from the Troubleshooting presentation are available here