Publishing to a non-Amazon Sales channel without an Amazon account

How to take your product's and publish them to eBay or Walmart. No Amazon integration required.

Many of the publishing tools within SellerActive require an active Amazon integration. If you do not have an Amazon account, you can still utilize our publishing tools however some of the optimized options may not be available. This workflow will walk through the process of publishing to other sales channels with your own data; we do suggest you attend one of our scheduled webinar trainings for a full grasp of the publishing process. 

As a quick summary, these are the steps you will take: 

  1. Integrate your primary sales channels (eBay, Walmart, Shopify, etc.). This will import your catalog and create Products within SellerActive
  2. Categorize your listings. In order to see the required fields you need to publish, you will need to categorize your items. Due to Amazon not being integrated with SellerActive, we will not be able to gather these automatically for you.
  3. Fill in the required information and assign variation themes (if needed). Not all categories are equal and you will be required to submit certain information to the marketplace. This includes Product ID, available quantity, and Shipping weight (among others).
  4. Publish your listings. There is an opportunity for items to run into publishing errors and those can be reviewed after your publishing attempts.  

You will need a valid Product ID (UPC, GTIN, etc.) in order to publish to specific sales channels. You can use "Does Not Apply" for eBay but for Walmart it does need to be a specific value. 


The rest of this article will walk through the process of publishing. In this scenario we are taking items from eBay and publishing them to Walmart. In this scenario we have already moved out of the "Sandbox mode" and the master setting "Update Prices & Quantities" is active for both eBay and Walmart. 

1. With your eBay store integrated, we have imported all of the active listings from your eBay store. These listings have quantity available and are currently available for sale on eBay directly. Go to the Products Workspace to review the SKU's that have been imported

  • You may notice some product rich fields are not filled out (Missing categories, Description's do not match what is on eBay, etc.). This is due to the augmentation process from eBay.
    • If you have an integrated Amazon account then most of this information will be automatically populated for you.
    • If you do not have an Amazon account then we advise generating an export from eBay and using our Product Import process to assign that information to SellerActive.

2. Select the SKU's you want to send to Walmart from the Products Workspace. Once selected, click "Stage Listings" and stage the listings for Walmart. A pop-up window will appear and will take you to a filtered view with the SKU's you have just selected.

3. You will now want to categorize your items for Walmart. All of the required fields will be highlighted within the Product area for each SKU after the category has been assigned. 

4. Fill in the required fields for each SKU. The listing cannot be published to Walmart until all required information is included. You can perform this action in bulk using a our Product Import process.

5. Now that all of the information has been filled out, we can publish to Walmart.  

How to publish most listings with one flat file: 

There is an option available to you if you have a flat file filled with product information and the listings do not already exist on eBay or Walmart (or any other sales channel). 

This file (INSERT FILE HERE) are the most common required fields for Amazon, eBay, and Walmart. If you know and apply these values to SellerActive, 95% of items will be publishable after a category is assigned

1. Using our Product Import process from the Product workspace, upload your flat file into SellerActive. As long as the file has SKU and Title within it, a new Product will be created with the information from that file. 

If you include a Tag column within your file you will be able to easily filter items and assign categories later on.

2. Map the columns to the appropriate fields within SellerActive. Not all fields can be updated with a flat file. 

3. Categorize the listings for the sales channel in question. 

4. Publish through the Listings Workspace



How can we avoid confusing the reader while also providing the more relevant pieces of information?

Why did my category/image/listing data not import from eBay

Why can't I update categories in bulk

Why aren't my variations associated together from eBay