About GS1 US
GS1 US is a neutral, not-for-profit organization that helps companies uniquely identify products, locations, and other assets and share information about them in a consistent way. Best known as the U.S. administrator of the Global Trade Item Number (GTIN) and UPC barcode, GS1 US also helps develop best practices for efficient supply chains and effective business relationships—all to help better serve today’s consumers and their changing needs.
Using GTINs and barcodes sourced directly from GS1 US means:
· Verifiable products across many different online marketplaces and retailers
· Improved search engine optimization
· A globally unique product identity
· Seamless communication with your various logistics partners