In today’s competitive ecommerce landscape, fast, efficient and low-cost fulfillment is essential for success. For many businesses, Amazon is a natural choice offering Fulfillment by Amazon (FBA) and Amazon Multi-Channel Fulfillment (MCF) as reliable solutions for scaling their operations. However, as companies grow they often discover that Amazon’s one-size-fits-all approach may not fully address their complex logistics needs.
High costs, branding limitations and restrictions are common reasons why many businesses start looking for alternatives. This is where Cart.com steps in as an omnichannel fulfillment alternative to Amazon, offering more cost-effective, flexible, scalable and brand-centric solutions. Cart.com can enhance your brand’s capabilities by providing comprehensive support for both Amazon channels and broader omnichannel fulfillment needs.
The Limitations of Amazon FBA and MCF
While Amazon FBA and MCF provide a reliable and streamlined way to manage fulfillment, they also come with a few noticeable limitations, such as:
| Lack of customization | Amazon’s multichannel fulfillment services are standardized, meaning they are sent in Amazon packaging which restricts a brand’s ability to offer more customized unboxing experiences. | |
| Inventory control | Strict rules and regulations for what can be stored, how long and ultimately who controls it can make it challenging for companies to manage stock across multiple locations and channels. Moving inventory into and out of Amazon warehouses can also be challenging. | |
| Compliance | Working with FBA and MCF will require following Amazon’s strict compliance standards, which can be challenging and strain resources. | |
| Cost | Storage and fulfillment costs can add up quickly, especially for slow-moving and oversized products. These costs can be challenging to anticipate during slow and busy seasons. | |
Multichannel fulfillment alternative to Amazon: How Cart.com can provide greater flexibility
Cart.com is one of the best 3PLs for Amazon sellers, offering a comprehensive suite of fulfillment and logistics solutions designed to support the unique needs of D2C and B2B brands. Here’s how we stand out among competitors:
- Omnichannel fulfillment and fast integration: Our 17 high-tech nationwide fulfillment and distribution centers are equipped to manage orders across DTC, marketplaces and wholesale channels. Automated, AI-powered warehouse management solutions will ensure that your inventory is tracked accurately and efficiently.
- Amazon support: Cart.com doesn’t just support the Amazon channel—it enhances it. We provide FBA prep, labeling and shipping to Amazon warehouses, as well as support for FBM and Seller-Fulfilled Prime, ensuring that products meet Amazon requirements without hassle. This dual support model enables businesses to maintain fast and reliable fulfillment while keeping control of their inventory.
- Greater customization: With Cart.com, brands have the flexibility to customize packaging, providing branded unboxing experiences and customizable shipping options, which is not possible with Amazon’s standard fulfillment services.
- Scalable solutions: Our solutions are designed to grow along with your business. As your business scales, we can help you handle volume spikes without compromising on service levels.
Cart.com is a superior fulfillment partner
Cart.com provides tech-enabled, customizable and reliable channel support, helping businesses overcome common challenges associated with Amazon FBA and MCF. Our omnichannel capabilities and solutions enable clients to manage diverse sales platforms without juggling multiple providers and systems. With the support of advanced technology, our proprietary software can identify and address challenges early on, helping you save valuable time and money.
We know that Amazon provides extensive opportunities for businesses and brands to expand their ecommerce offerings. We’re dedicated to helping brands maintain their Amazon presence while expanding to additional channels more effectively. We can consolidate your fulfillment needs under one platform and reduce the need to switch between multiple 3PL providers, helping you focus more on growth and less on logistics.
Choose to work with Cart.com
Cart.com is more than a standard fulfillment provider—we’re committed to helping businesses and brands master ecommerce and thrive both on and off the Amazon platform. With robust omnichannel support, proactive problem-solving and scalable solutions, we can empower you to deliver exceptional customer experiences and scale efficiently without sacrificing quality or control.
If you want to learn more about how Cart.com is an excellent multichannel fulfillment alternative to Amazon and can provide you with the flexibility, support and comprehensive solutions you need to succeed in today’s ecommerce marketplace, contact us today. We can supercharge your fulfillment strategy and help you take business to the next level.