Author Profile: Doug Shaffer
Author Profile: Doug Shaffer
Description:Freelance copywriter focused on delivering engaging content on 3PL, B2B SaaS and Fulfillment topics. He has served as a copywriter for many brands in the Supply Chain sector over the past 10 years. While he supports organic blog post creation, he also has experience creating copy for social media channels, case studies, and thought leadership pieces.
University: Bowling Green State University (MBA)
Description:Freelance copywriter focused on delivering engaging content on 3PL, B2B SaaS and Fulfillment topics. He has served as a copywriter for many brands in the Supply Chain sector over the past 10 years. While he supports organic blog post creation, he also has experience creating copy for social media channels, case studies, and thought leadership pieces.
University: Bowling Green State University (MBA)
From this Author
The complete guide to beauty and cosmetic fulfillment
Jan 13, 2025 - Doug Shaffer
The beauty and cosmetics industry is booming, with global sales expected to exceed $650 billion by 2025.As brands...
Ultimate guide to sell in the Amazon beauty category
Jan 08, 2025 - Doug Shaffer
The global beauty industry has significantly transformed in recent years, with ecommerce playing an increasingly...
How a 3PL can help apparel brands navigate policy and tariff changes
Jan 07, 2025 - Doug Shaffer
The global trade landscape is undergoing significant changes, and apparel brands are feeling the pressure. With new...
Post-holiday recovery: 7 Ways to support your retail and fulfillment employees
Jan 06, 2025 - Doug Shaffer
The holiday season is the busiest – and often most exhausting – time of the year for retail and fulfillment...
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
The future of fulfillment: What trends are next in 2025?
Dec 18, 2024 - Doug Shaffer
In today’s ecommerce and retail industries, fulfillment isn’t just a backend operation – it’s a cornerstone of...
How did your 3PL handle peak season? Here’s how to know it’s time to change providers
Dec 17, 2024 - Doug Shaffer
Peak season has always been challenging for businesses, but it's no longer confined to a few frantic weeks in...
20 Website optimization tips for 2025: A retailer’s guide
Dec 13, 2024 - Doug Shaffer
In the competitive world of online retail, your website is your storefront and the first impression a potential...
Is investing in a marketplace agency worth it in 2025?
Dec 11, 2024 - Doug Shaffer
Online marketplaces continue to evolve at a rapid pace, with options like Amazon, Walmart and eBay dominating the...
7 Steps for implementing an omnichannel retail customer service strategy
Dec 10, 2024 - Doug Shaffer
Customer service expectations have changed drastically in recent years. Today's customers don't just want help – they...
Retail marketing trends to watch or implement in 2025
Dec 05, 2024 - Doug Shaffer
The retail industry is evolving rapidly, and marketing strategies must keep pace with shifting consumer expectations...
How to optimize your inventory journey from origin to destination with end-to-end freight management
Dec 04, 2024 - Doug Shaffer
From factories and warehouses to trucks and delivery hubs, the journey of inventory is a complex process filled with...
From this Author
The complete guide to beauty and cosmetic fulfillment
Jan 13, 2025 - Doug Shaffer
The beauty and cosmetics industry is booming, with global sales expected to exceed $650 billion by 2025.As brands...
Ultimate guide to sell in the Amazon beauty category
Jan 08, 2025 - Doug Shaffer
The global beauty industry has significantly transformed in recent years, with ecommerce playing an increasingly...
How a 3PL can help apparel brands navigate policy and tariff changes
Jan 07, 2025 - Doug Shaffer
The global trade landscape is undergoing significant changes, and apparel brands are feeling the pressure. With new...
Post-holiday recovery: 7 Ways to support your retail and fulfillment employees
Jan 06, 2025 - Doug Shaffer
The holiday season is the busiest – and often most exhausting – time of the year for retail and fulfillment...
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
The future of fulfillment: What trends are next in 2025?
Dec 18, 2024 - Doug Shaffer
In today’s ecommerce and retail industries, fulfillment isn’t just a backend operation – it’s a cornerstone of...
How did your 3PL handle peak season? Here’s how to know it’s time to change providers
Dec 17, 2024 - Doug Shaffer
Peak season has always been challenging for businesses, but it's no longer confined to a few frantic weeks in...
20 Website optimization tips for 2025: A retailer’s guide
Dec 13, 2024 - Doug Shaffer
In the competitive world of online retail, your website is your storefront and the first impression a potential...
Is investing in a marketplace agency worth it in 2025?
Dec 11, 2024 - Doug Shaffer
Online marketplaces continue to evolve at a rapid pace, with options like Amazon, Walmart and eBay dominating the...
7 Steps for implementing an omnichannel retail customer service strategy
Dec 10, 2024 - Doug Shaffer
Customer service expectations have changed drastically in recent years. Today's customers don't just want help – they...
Retail marketing trends to watch or implement in 2025
Dec 05, 2024 - Doug Shaffer
The retail industry is evolving rapidly, and marketing strategies must keep pace with shifting consumer expectations...
How to optimize your inventory journey from origin to destination with end-to-end freight management
Dec 04, 2024 - Doug Shaffer
From factories and warehouses to trucks and delivery hubs, the journey of inventory is a complex process filled with...