marketplace services

Marketplace growth
wherever your customers shop

Cart.com's marketplace services team has helped brands generate more than $400 million in marketplace sales, build, scale, and protect their presence across Amazon, Walmart, and other leading marketplaces. From listing optimization and PPC management to account health, supply chain strategy, and brand protection, we handle every layer of marketplace success.

Brands in our program average 100% growth in their first year.

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Trusted by the world’s most iconic brands

We knew we wanted a partner that would be willing to have us be actively engaged. We weren't trying to outsource our business. We wanted to be close to the details and learn from our partner.

Cody Griffin VP of Strategy, First Day

Why brands struggle on marketplaces — and how we fix it

Marketplaces like Amazon are the most competitive retail environment in the world, and most brands are navigating it without the tools, data, or expertise to win consistently. Poor listing quality, uncontrolled third-party sellers, under-optimized advertising, and supply chain gaps compound over time, costing brands revenue, reviews, and market share they rarely recover.

Marketplaces pain points

Listings rank poorly from weak SEO and thin content
Unauthorized sellers undercut price and brand equity
Ad spend burns budget without meaningful ROAS
Poor demand planning causes chronic out-of-stocks
No integrated strategy across ads, content, supply

Cart.com’s solutions

Keyword-optimized titles and A+ content that convert
Unauthorized seller monitoring protects Buy Box control
Full-funnel PPC, from Sponsored Products to Amazon DSP
Demand forecasting keeps products in stock, FBA optimized
One team aligns content, advertising, and operations

Everything your business needs, under one roof

Cart.com's marketplace services cover every function a brand needs to grow their marketplaces business — and to protect what it has already built. Whether you're launching for the first time, reclaiming lost market share, or scaling a mature marketplaces storefront, our team brings the expertise and infrastructure to move you forward.

100% Average First-Year Growth

Brands that partner with Cart.com average 100% growth in their first year. Our approach — integrating advertising, content, and supply chain into a single coordinated strategy — compounds results faster than piecemeal optimization.

$400M+ in Amazon Sales

Cart.com has generated over $400 million in Amazon sales for DTC brands through our marketplace program. This depth of execution experience informs everything we do — from category strategy to campaign structure to content frameworks.

Dedicated Marketplace Specialists

Your business is managed by a team of marketplace specialists, not generalists who divide attention across dozens of channels. Each team member focuses on a specific function, from PPC and SEO to creative content and account management.

Verified Amazon Advertising Partner

Cart.com is a verified Amazon Advertising partner, giving our clients access to exclusive tools, beta features, and direct Amazon support channels that most brands cannot access independently.

A full suite of marketplace services

Cart.com manages every dimension of marketplace performance — from the content that converts browsers to the supply chain infrastructure that keeps products on the shelf.

Amazon Advertising (PPC)

Drive sales and capture market share with full-funnel Amazon advertising managed by dedicated PPC specialists. We build and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP — targeting in-market shoppers at every stage of the purchase journey. Wasted spend is systematically eliminated through continuous bid optimization, audience refinement, and performance analysis tied directly to your revenue goals.

Listing and Content Optimization

Turn your Amazon listings into high-converting assets with keyword research, SEO-optimized copy, A+ content, and brand storefront design. Our content team understands both the Amazon algorithm and consumer psychology — producing listings that rank on search and convince shoppers to buy. Well-executed A+ content alone can increase conversion rates by up to 10%, and our creative approach consistently outperforms benchmark expectations.

Amazon Account Management

Cart.com manages the full scope of Amazon Seller Central and Vendor Central account health — from policy compliance and case management to unauthorized seller monitoring and Buy Box protection. We handle the day-to-day complexity of Amazon so your internal team doesn't have to. Every account management decision is backed by data and coordinated with your advertising and content strategy.

Supply Chain and FBA Management

Inventory availability is the single biggest factor in Amazon sales performance — and it's where most brands lose ground. Cart.com's supply chain team modernizes your demand planning, FBA replenishment strategy, and inventory positioning to keep products in stock and FBA storage limits maximized. We also handle FBA prep, labeling, and coordination with your upstream operations so the supply side of your Amazon business runs as efficiently as the demand side.

Brand Protection and Seller Monitoring

Unauthorized third-party sellers and counterfeit products erode your brand's credibility, pricing integrity, and Buy Box share faster than any competitor. Cart.com monitors your brand's listings across Amazon, identifies unauthorized sellers, and executes removal programs that restore and protect your position. We also support Amazon Brand Registry setup, IP complaint processes, and proactive monitoring programs tailored to your category and risk profile.

Marketplace Analytics and Reporting

Make smarter Amazon decisions with reporting built around the metrics that actually matter — sales velocity, ACOS, TACOS, conversion rate, organic ranking, and competitive share. Cart.com's analytics infrastructure leverages Amazon Marketing Cloud alongside proprietary tools to surface the insights your advertising and content programs need to improve. Every client receives regular performance reviews that connect marketplace activity directly to business outcomes.

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Cart.com's dedicated marketplace expertise

Cart.com's marketplace services team brings a decade of hands-on experience growing consumer brands. Our team was built to help brands navigate the platform's complexity, connecting marketplace performance with fulfillment infrastructure, growth marketing, and customer service under one roof.

Our proprietary marketplace optimization software uses machine learning and AI to analyze competitor activity, pricing dynamics, keyword performance, and inventory trends, giving your brand a data edge most agencies simply don't have. Whether you're managing a handful of ASINs or a catalog of thousands, our team brings the depth of expertise and operational scale to build a marketplace business worth protecting.

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What makes Cart.com's marketplace approach different

Most agencies manage one piece of the puzzle. Cart.com manages the whole board — connecting advertising, content, supply chain, and brand protection into a strategy that compounds performance over time.

Integrated Strategy, Not Isolated Tactics

Cart.com treats advertising, listings, and supply chain as one system, not three separate service lines. When advertising drives traffic to a listing that's consistently in stock, results compound in ways piecemeal agencies can't replicate, producing the 100% average first-year growth our clients see.

Proprietary Technology Advantage

Cart.com's optimization platform uses machine learning to surface keyword performance, competitor pricing, and inventory risk, paired with Amazon Marketing Cloud access for a clearer, faster view into what's driving your Amazon performance.

Connected Marketplace Operations

From Amazon and Walmart Marketplace to Target Plus and beyond, Cart.com aligns advertising, content, catalog management, pricing, and inventory strategy so every lever influencing marketplace growth works together.

Category-Proven Track Record

Cart.com has driven real Amazon growth across beauty, health, home goods, electronics, apparel, and more. Our playbooks are built on hundreds of client engagements across dozens of categories, not theoretical best practices.

Launching on marketplaces

Getting Amazon, Walmart Marketplace or Target Plus right from the start is exponentially easier than fixing it later.

Cart.com's launch approach begins with a thorough category analysis — evaluating competitive density, keyword opportunity, pricing dynamics, and customer behavior data to build a launch strategy grounded in what actually converts in your space.

From account setup, brand registry, and ASIN creation through to listing optimization, PPC launch, and storefront buildout, we manage every step with the attention to detail that separates successful launches from costly restarts. Brands that launch with Cart.com build a foundation that scales — rather than spending the next year undoing early decisions that limited their growth.

Scaling an existing marketplace business

For brands with an established presence, the challenge shifts from getting started to breaking through plateaus.

Cart.com's growth programs audit every dimension of your current performance — advertising efficiency, listing quality, organic ranking, inventory health, and brand protection — to identify where you're leaving revenue on the table.

We restructure campaigns, rebuild content, modernize supply chain strategy, and put in place the brand protection infrastructure that most growing brands have neglected.

Brands that bring their existing marketplace business to Cart.com typically see meaningful improvement in revenue, ROAS, and organic share within the first 90 days of the engagement.

Protecting and defending your brand

Cart.com's brand protection programs monitor your catalog continuously — identifying unauthorized sellers, flagging counterfeit activity, executing removal requests through Amazon's enforcement tools, and reporting on Buy Box performance across your ASIN portfolio.

We also support proactive brand defense through Amazon Brand Registry, IP Accelerator, and Transparency Program enrollment.

Your marketplace investment deserves the same level of protection as the products and customer relationships it represents.

Results that
speak for the work

From emerging DTC brands launching on Amazon for the first time to established consumer brands defending category leadership, Cart.com has delivered measurable marketplace results across dozens of categories.

Hanz de Fuko: 300% run-rate growth on Amazon

Premium men's grooming brand Hanz de Fuko came to Cart.com with an Amazon presence undermined by unauthorized third-party sellers, poor Buy Box control, and underperforming listing content. Cart.com recaptured 100% of the brand's Buy Box, redesigned listing content with conversion-focused SEO, and deployed Amazon Marketing Cloud to sharpen audience targeting and attribution. The result was 300% run-rate growth, a fully protected brand presence on Amazon, and a repeatable advertising framework built for continued scale.

Natural skincare brand: 29x improvement in FBA stock limits

A natural skincare brand was losing significant revenue to chronic Amazon out-of-stock situations driven by outdated demand planning and FBA complexity. Cart.com modernized the brand's supply chain strategy, rebuilt its FBA replenishment model, and worked directly with Amazon to expand storage limits. The result was a 29x increase in FBA stock limits and a 97.5% in-stock rate — unlocking the full revenue potential of advertising and content programs that had previously been constrained by inventory unavailability.

DTC brand: 100% first-year growth

A direct-to-consumer brand with an untapped Amazon opportunity partnered with Cart.com to build and scale its marketplace presence from the ground up. Cart.com developed a comprehensive Amazon strategy encompassing category analysis, listing content, PPC launch, and storefront design — all coordinated from day one. The brand achieved 100% growth in its first year on the platform, establishing Amazon as a significant and profitable revenue channel alongside its existing DTC business.

Consumer goods brand: Buy Box recovery and pricing integrity

A consumer goods brand was losing Buy Box control to a network of unauthorized third-party sellers offering the same products at discounted prices — damaging brand equity and suppressing advertising performance. Cart.com implemented a structured brand protection program combining Amazon enforcement tools, proactive seller monitoring, and MAP policy reinforcement. Within 90 days, the brand had recovered full Buy Box control, restored pricing integrity, and seen measurable improvement in conversion rate and advertising efficiency as a direct result.