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How to expand and begin selling items on Walmart Marketplace

Here we guide you through the application process, and everything else you need to set up your Walmart account.

Walmart Marketplace has seen incredible growth these past few years and is recognized as the second-largest eCommerce retailer in the United States.

In 2020 alone, Walmart’s eCommerce sales increased by 79%, and Marketplace Management is here to help online retailers benefit from the marketplace’s surge in profits.  


➡️ To expedite the application process, and increase your chances of being approved to sell on Walmart, get started by applying using this link here.

As a Cart.com Marketplace Management (SellerActive) subscriber, if you run into any issues during the application and are unsure of your application’s status, reach out to support@selleractive.com, and we can help look into it for you.


Once you’ve been approved on Walmart, integrate your new Walmart account into Marketplace Management by following these easy steps, then turn on your Outbound settings once you're ready.

Listing Items

To get your items in front of as many Walmart Marketplace shoppers as possible, learn to effectively list those items, through Marketplace Management

This link offers several tutorial videos that explain how to cover the following steps...

  • Integrating
  • Exporting/Importing
  • Staging
  • Categorizing
  • Listing Status
  • Working with “Ready to Publish” Items
  • Troubleshooting “Incomplete” Items
  • Troubleshooting Common Errors


Utilize both Marketplace Management’s and Walmart’s repricing tools to strengthen your chances against the competition on Walmart Marketplace. 

First, follow this link to get a full walkthrough of Marketplace Management’s repricer strategies, and how to successfully apply them. 

You can also videos that teach our specific pricing strategies, and listing techniques.

Then increase your Buy Box wins with Marketplace Management’s Walmart repricing add-on. Reach out to us at support@selleractive.com to learn more about this option.

Ready to Sell on Walmart?

If you’d rather have Marketplace Management handle the listings for you and quickly secure you as a seller on Walmart Marketplace, consider hiring us for our Professional Services. We can help you get a head start during your Walmart onboarding phase, and make sure your listings are published and ready before you go live.