Target Position Pricing Strategy

Price your products to capture a specific marketplace position (based on a price or price + shipping).

Attempts to price the item in such a way that it occupies a specific rank in the list of offerings by competing directly with the item already in that rank. You can also compete directly with the item currently in the Buy Box. When the Target Position is focused on the Buy Box it will not move upwards in price once the Buy Box is achieved; if the Buy Box price goes upwards when we will move up to match that new Price.

How it Works

There are many options and filters available to customize this strategy. To get an idea of these, log in to your Marketplace Management account and create a test strategy by going to Tools and then Pricing Strategies. The Pricing Strategy build-out has explanations of all the options.


Recommended Usage:

If you are not seeing the desired results when utilizing the Win the Buy Box pricing strategy, this is a great secondary option that allows you to remain competitive based on your price ranking. This strategy is most commonly used to compete for the lowest price among competitors. You can even choose to match the lowest price rather than undercutting it.

Set Limitations for Repricing:

Profit protection will make sure your prices are within a range in which you are comfortable. You'll be able to set your minimum and maximum prices using a profit-based dynamic calculation, custom formula, or manually assign them.