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7 Ways to support your retail and fulfillment employees post-peak

Written by Doug Shaffer | Jan 6, 2025 7:18:52 PM

 

The holiday season is the busiest – and often most exhausting – time of the year for retail and fulfillment employees. Long hours, demanding workloads and heightened customer expectations can leave your staff feeling drained by the time the peak season wraps up. That’s why focusing on helping them recover and recharge is crucial once the rush is over. Investing in their well-being boosts morale and strengthens your team’s long-term resilience and loyalty.

The following sections explore the reality of post-holiday employee burnout and actionable ways you can help your retail and fulfillment employees bounce back after the holiday season.

The reality of post-holiday burnout

The holiday season can take a significant toll on retail and fulfillment employees. Beyond the physical exhaustion of long shifts and demanding workloads, many team members face mental fatigue from managing customer expectations, handling tight deadlines and juggling personal holiday obligations.

For some, the emotional stress of missing family time or working under high-pressure conditions can linger well into the new year. Recognizing the reality of this burnout is the first step in helping your team recover.

7 Ways to support your retail and fulfillment employees

Addressing retail and fulfillment employees’ physical, mental and emotional well-being, you can create a more supportive work environment that encourages recovery and re-engagement. From celebrating their hard work to offering stress-relief resources, these actionable strategies can help your team bounce back stronger and feel appreciated for their contributions, creating a culture of retention. Let’s dive into seven impactful ways to support your employees and help them recharge during this crucial post-holiday period.

1. Recognize and celebrate the team’s efforts

A little appreciation goes a long way, especially after a grueling season. Hosting a post-holiday celebration, like a team lunch or outing, can be a great way to unwind and show gratitude for everyone’s hard work.

Publicly recognizing outstanding performances in team meetings or on a company recognition board or in a Slack channel can also boost morale and motivate others. Even personalized gestures, such as handwritten thank-you notes or small tokens of appreciation like gift cards, can leave a lasting impact. When employees feel valued and appreciated, they’re more likely to stay engaged and committed.

2. Provide time to rest, recover and recharge

After weeks of nonstop activity, your team needs time to recuperate. Offering flexible scheduling, such as shorter shifts or a few extra PTO days, can help employees ease back into a normal routine. You can also try adjusting workloads by pausing non-urgent tasks or redistributing responsibilities to reduce immediate pressure.

Encouraging employees to unplug during their time off is another important step, especially for those constantly on-call or handling work-related communications during the holidays. These measures show your team that their well-being matters and help them return refreshed and ready to contribute.

3. Offer stress-relief resources

The holiday rush can leave lingering stress, so providing tools to help employees manage it is critical. Wellness programs, such as gym partnerships or mindfulness workshops, can offer practical outlets for relaxation, while mental health resources, like access to counseling services or apps such as Calm or Headspace, can make it easier for employees to prioritize self-care. Even simple on-site perks, like dedicated relaxation spaces with comfortable seating and snacks, can make a difference.

4. Check-in with employees

Sometimes, the best way to support your team is to ask how they’re doing. Casual, one-on-one conversations can provide valuable insights into how employees feel after the holidays. For a broader view, anonymous surveys can help gather honest feedback about their experiences and uncover areas for improvement. However, the real impact comes when you act on their input – whether it’s making adjustments to workflows or sharing lessons learned for the next peak season. Showing that you’re listening builds trust and fosters a stronger connection between leadership and the team.

5. Create opportunities for professional growth

While rest is essential, offering growth opportunities can reignite your team’s motivation. Providing training sessions for new technologies or certifications can help employees feel invested in their own development. Cross-training in other departments can also add variety to their work and equip them with new skills.

Discussing career goals with employees and outlining potential growth paths within the company can reinforce their sense of purpose and long-term value. Employees who see a clear future with your organization are more likely to remain engaged and committed.

6. Encourage fun and team bonding

Rebuilding camaraderie after a hectic season is critical for maintaining a positive workplace culture. Organizing team-building activities, like a trivia night or a potluck lunch, allows employees to connect in a relaxed setting. Upgrading the breakroom with new snacks, a coffee bar or even board games can turn everyday downtime into an opportunity for casual bonding.

Lighthearted competitions, such as step challenges or bake-offs, can also foster friendly interaction and boost morale. When employees enjoy spending time together, it strengthens the team dynamic and makes work feel more enjoyable.

7. Plan ahead for the next peak season

The post-holiday period is the perfect time to reflect and prepare for future success. Working with employees to identify what went well – and what could be improved – provides valuable insights for the next peak season.

You might consider:

  • Hiring seasonal help earlier
  • Investing in automation tools for both fulfillment and retail operations
  • Reorganizing workflows to ease the burden on your team

Involving employees in this planning process not only ensures their input is considered but also helps them feel more confident and prepared for what’s to come. Taking these steps now can lead to a smoother and less stressful experience next year. 

Helping your retail and fulfillment employees recover after the holiday season isn’t just a nice gesture – it’s a smart business move. Supporting their well-being fosters loyalty, boosts morale and prepares your team for the year ahead. By taking the actionable steps outlined above, you’ll not only help your employees recharge but also strengthen your team’s long-term success. Taking care of your team now sets the stage for success in the coming seasons.

Setting the tone for a new year

The post-holiday period offers a unique opportunity to set a positive tone for the months ahead. By helping your employees recover and recharge, you’re demonstrating the values that define your workplace culture – compassion, appreciation and teamwork. Starting the year on a supportive note fosters stronger connections and creates momentum for tackling future challenges as a united team.

Discover how Cart.com supports retail brands navigate peak season seamlessly, reducing the stress during a fast-paced time of year. Contact our team today to talk about our omnichannel fulfillment and our full suite of commerce solutions and services.