In 2023, First Day, a wellness brand known for its science-backed supplements, set out to expand its direct-to-consumer (DTC) success into the Amazon Marketplace. While the brand had built a loyal customer base, the complexities of Amazon's ecosystem presented new challenges. First Day wanted to maintain strong customer engagement, profitability and the high-quality experience they had crafted in DTC.
With no in-house Amazon experience, First Day partnered with Amify by Cart.com to help navigate the marketplace. Amify's expertise, responsiveness and ability to adapt to policy changes made them the perfect fit. The collaboration led to rapid growth, including a top 20 ranking for their kids' multivitamin and a spot on Amazon's Mother's Day gift list.
Read how First Day's collaboration with Amify by Cart.com fueled its growth on Amazon and set the stage for future success, including plans to expand product offerings and explore new retail channels.
