Running a DTC brand requires constant execution across every function at once — site operations, paid media, email and retention, conversion optimization, and web development — and most brands don't have the internal team to do all of it well simultaneously.
Cart.com's ecommerce management service embeds an experienced team directly into your brand's day-to-day operation: managing your site, running your marketing, growing your customer base, and optimizing performance across every DTC touchpoint. Not an agency you hand a brief to. A team that operates as an extension of yours.
Cart.com's ecommerce management team delivers across every function your DTC brand requires — from acquisition through retention, and from site experience through checkout.
Full-funnel paid media management across Meta, Google, TikTok, YouTube, programmatic, and affiliate channels — with creative strategy, audience targeting, and bidding built around your CAC and LTV targets.
Technical SEO, content strategy, and category ownership programs that build organic visibility and drive qualified traffic — designed to own the search demand that matters most to your brand and category.
Data-driven CRO programs that identify friction across the customer journey and run structured A/B tests against the proven pillars of high-converting ecommerce sites — delivering measurable improvement in CVR and GMV.
Customer lifecycle programs — welcome series, post-purchase flows, reactivation campaigns, and ongoing promotional sends — built to improve repeat purchase rate, LTV, and subscriber retention across Klaviyo and your full retention stack.
Day-to-day management of your DTC site as an active operating channel — promotional calendar execution, product catalog updates, category page optimization, and the continuous merchandising work that keeps site performance from degrading between major initiatives.
Ongoing Shopify and platform development — site builds, feature launches, integration maintenance, and triage for the issues that cost revenue when left unaddressed. Development capacity embedded in your ecommerce operation, not submitted to a separate ticket queue.
Cart.com's ecommerce management model is built around a fundamental difference from a traditional agency relationship: we don't receive briefs and execute campaigns in isolation. We embed in your brand's day-to-day operation — attending your planning sessions, operating inside your systems, and building the institutional knowledge about your business that makes every decision more informed over time.
Beekman 1802's Chief Digital Officer put it directly: "They were fast to onboard and understand not just our marketing but our entire business. They have been true partners helping us drive double-digit growth within the first months and year over year since." That's the operating model. Accountability for business outcomes — not just channel metrics.
Measured across Cart.com's portfolio of managed DTC brands.
Annual managed media across performance marketing programs — with certified partnerships across Google, Meta, TikTok, and YouTube.
Average revenue growth year-over-year across Cart.com's managed brand portfolio.
Average increase in conversion rate for brands running Cart.com's CRO and site optimization programs.
Measured and performance media managed across the Cart.com commerce services portfolio
Cart.com begins every ecommerce management engagement with a comprehensive brand immersion — auditing existing performance across site, marketing, and retention, mapping the technology stack, and developing the data strategy and marketing forecast that will anchor the engagement. The goal is institutional knowledge built fast, so execution can start with context rather than assumptions.
Once onboarded, Cart.com's team operates as an embedded part of your brand's ecommerce function — managing site operations, running paid media, executing email and SMS programs, and making the continuous optimization decisions that keep performance improving between major initiatives. Day-to-day execution handled by experienced ecommerce operators, not delegated to junior analysts.
Cart.com's ecommerce management engagements are structured around continuous improvement — structured CRO testing programs, media strategy refinements based on performance data, retention program optimization against LTV targets, and quarterly planning that aligns execution priorities to revenue goals. Performance that compounds over time because the team running it understands your brand, your customers, and what actually moves your business.
Cart.com's ecommerce management team operates across the technology platforms your brand already uses — and maintains certified partnerships with the platforms that matter most to DTC performance.
Certified Google partner for paid search, Shopping, YouTube, and Performance Max campaigns — with direct account support and early access to Google's latest DTC advertising products.
Certified Meta Business Partner for Facebook and Instagram advertising — with access to advanced audience tools, creative support, and the account infrastructure that high-spend Meta programs require.
Shopify development and ongoing platform management — from new site builds and feature launches to maintenance and optimization for brands already running on Shopify
Klaviyo partner for email and SMS program management — building and managing the lifecycle programs that drive repeat purchase, LTV, and retention for DTC brands at any stage of growth.
