Custom Packaging

Packaging built around your brand, not our defaults

Your packaging is the first physical touchpoint customers have with your brand. Cart.com's custom packaging service, custom-printed boxes, branded tissue paper, handwritten inserts, specialty tape, is built around your specs, not a standard template, and fulfilled from our nationwide warehouse network.

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Cart.com allows us to customize. Other companies just don't.

Michael Kleinmann Founder & CEO, Underwear Expert

Custom packaging, done right

Custom packaging fails at the operational layer, not the design layer. Cart.com combines packaging production with 3PL infrastructure so your brand experience is consistent, scalable, and never dependent on a second vendor.

The problem

Packaging and 3PL run separately — two inventories, one handoff
Packaging inconsistency at scale undermines the brand
No real-time visibility means you find out after you run out
Scaling custom packaging adds SKUs and room for error
Sustainable packaging is hard to source without slower ship

Cart.com’s solutions

Cart.com manages packaging, storage, and fulfillment, one roof
Brand packing guidelines ensure every order ships as designed
Packaging inventory is tracked live, with reorder alerts
Cart.com's kitting infrastructure scales without bottlenecks
Sustainable options available without losing the unboxing feel

Covering every element of your unboxing experience

From the outside of the box to the last layer of tissue paper, Cart.com supports a full range of custom packaging formats — so your brand identity comes through at every touchpoint, not just on your website.

Custom printed boxes

Custom-printed shipping boxes, mailer boxes, and folding cartons tailored to your brand's colors, logo, and messaging, in a range of sizes, materials, and finishes.

Branded inserts and cards

Add a personal touch with printed inserts, thank-you cards, and product education cards, applied by our warehouse team at pick-and-pack, no manual work on your end.

Tissue paper and void fill

Elevate the reveal with branded tissue, colored crinkle fill, or custom void fill, spanning sustainable materials and on-brand colorways to match your packaging end-to-end.

Sustainable packaging options

Cart.com offers eco-friendly alternatives, recycled corrugated boxes, FSC-certified tissue, compostable mailers, and plastic-free void fill, without sacrificing the premium unboxing experience.

Why leading DTC brands choose Cart.com for custom packaging

Custom packaging is only as powerful as the operation behind it. Cart.com combines packaging expertise with enterprise-grade fulfillment infrastructure — so your brand experience is delivered consistently, at any scale.

One partner. Packaging and fulfillment

Cart.com manages your custom packaging and order fulfillment under one roof, one point of contact, one integrated operation, zero coordination headaches.

Your brand, consistent every time

Our warehouse teams follow brand-specific packing guidelines for every SKU, so your unboxing looks exactly as designed whether you're shipping 100 orders or 100,000.

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Kitting and assembly built in

Our fulfillment centers handle component staging, custom assembly, insert placement, and final pack-out, making complex packaging programs operationally simple.

Scale without losing the premium feel

Cart.com's nationwide network and warehouse automation let you scale your custom packaging program from thousands to millions of orders without sacrificing quality.

Packaging inventory visibility in real time

Our OMS/WMS platform gives you real-time visibility into packaging inventory alongside product inventory, so you can plan restocks and avoid surprise stockouts.

Nationwide network, fast delivery

Our strategically located fulfillment centers reach customers faster, with 2-day ground coverage across most of the country, so your custom-packaged orders arrive on time.

Packaging and fulfillment, unified from day one

Most custom packaging solutions stop at the design stage — leaving brands to figure out storage, coordination, and fulfillment on their own. Cart.com is different. We manage your entire custom packaging program end-to-end: from sourcing and production to warehouse storage, kitting, and last-mile delivery. Your custom packaging is stocked directly in our fulfillment centers, applied at pick-and-pack according to your brand's exact specs, and shipped as part of your normal fulfillment workflow — no extra vendors, no separate purchase orders, no operational gaps. The result is a brand experience that's not just beautiful, but operationally bulletproof.

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What to expect when you partner with Cart.com

From the first conversation to your first branded shipment, Cart.com's team guides you through every step of building and scaling your custom packaging program.

Strategy and consultation

We start by understanding your brand identity, target customer, order volume, and packaging goals. Our team helps you identify which packaging formats will deliver the highest brand impact for your category — whether that's a rigid set-up box for a luxury gift brand or a lightweight mailer for a high-velocity subscription service. This is where your unboxing experience takes shape.

Design and production

Once your packaging specs are defined, Cart.com coordinates production with vetted manufacturing partners to bring your custom designs to life — on-spec, on-brand, and on schedule. We manage quality control throughout the production process and ensure your packaging inventory arrives at our fulfillment centers ready for deployment. You get the packaging you envisioned, without the production management burden.

Warehouse integration

Your custom packaging inventory is received, catalogued, and stored directly in our fulfillment centers alongside your product SKUs. Cart.com's WMS tracks your packaging materials in real time, triggers reorder alerts at preset thresholds, and ensures the right packaging components are always staged and ready at the pick-and-pack station. Integration is seamless — no special setup required.

Ongoing optimization

As your brand grows and evolves, so does your packaging program. Cart.com's customer success team works with you proactively to evaluate packaging performance, optimize costs, reduce material waste, and introduce new formats that keep your unboxing experience fresh and competitive. This is a long-term partnership, not a set-it-and-forget-it service.

Fulfillment center locations across the country

Nationwide network of 18 fulfillment facilities with over 10M+ square feet of warehouse space. Strategic locations across the country enable the speed, scalability and flexibility brands need to thrive in today’s ecommerce market.

Explore our network

DTC and ecommerce brands

For direct-to-consumer brands, packaging is often the only in-person brand touchpoint in an otherwise digital relationship. Cart.com helps DTC brands develop custom packaging programs that communicate brand values, elevate product presentation, and create moments worth sharing on social media. Our fulfillment infrastructure ensures that premium experience scales cleanly as your brand grows — from launch volumes to peak-season surges — without compromising on consistency or speed. Whether you're a digitally native startup or an established brand optimizing your post-purchase experience, we have the packaging and operations expertise to deliver.

Learn About DTC Fulfillment

Subscription box companies

Subscription commerce lives or dies by the monthly reveal — and Cart.com is built to make every unboxing moment extraordinary. We specialize in the complex kitting and assembly workflows that subscription box brands depend on: multi-component staging, insert sequencing, custom tissue placement, and branded exterior boxes that build anticipation before the box is even opened. Our systems handle monthly volume spikes, seasonal box variations, and personalized packaging configurations with the accuracy and speed your subscribers expect. Churn starts with a disappointing box — Cart.com helps you make sure that never happens.

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Gift and luxury brands

Gift and luxury brands have a zero-tolerance audience — customers buying a premium gift expect a premium experience, and packaging that falls short reflects directly on the brand. Cart.com supports gift brands with white-glove packaging programs that include rigid set-up boxes, custom ribbon and tissue, branded gift cards, and specialty void fill that makes every layer of the unboxing feel intentional. Our warehouse teams are trained on brand-specific packing standards and apply them with the care that luxury commerce demands. When your customer's gift arrives looking exceptional, you've earned the next occasion.

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Go deeper: fulfillment solutions that complement custom packaging

Custom packaging is just one part of the Cart.com fulfillment ecosystem — explore the connected services that help your brand operate at its best.

Omnichannel fulfillment

Cart.com's omnichannel fulfillment capabilities let you ship custom-packaged orders across DTC, retail, and marketplace channels from a single distribution center. Maintain brand consistency across every channel without duplicating your packaging inventory or your fulfillment operations. One warehouse, every channel, the same premium brand experience.

Kitting and assembly services

Complex product bundles, subscription boxes, and gift sets require precise assembly — and Cart.com's warehouse teams are experienced in multi-component kitting at scale. We stage components, assemble bundles, apply custom inserts, and pack finished orders according to your exact specifications. Whether your kitting needs are straightforward or highly customized, we have the process and the people to execute.

Warehouse management software

Cart.com's proprietary WMS gives you real-time visibility into every aspect of your fulfillment operation — including your custom packaging inventory. Monitor stock levels, track order status, and access hundreds of pre-built reports to stay ahead of demand. AI-powered inventory analytics help you forecast packaging needs so you're never caught understocked during a peak period.

Customer success team

Every Cart.com customer gets a dedicated customer success team that supports onboarding, IT integration, and ongoing optimization of your fulfillment program — including your packaging operations. We're proactive partners, not reactive ticket-closers. From your first custom box through your tenth product line launch, our team is with you at every stage of growth.