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Commerce Insights
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's journey represents the path customers follow, from discovering a need to making a purchase decision and beyond. By mapping this journey, businesses gain valuable...
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A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
How building a brand community boosts long-term success
Jun 04, 2024 - Alyssa Wolfe
The retail marketing world is no stranger to change. Over the past few decades, rapid advances have spurred continuous...
Using lifecycle marketing to turn one-time buyers into lifelong advocates
May 09, 2024 - Alyssa Wolfe
Every interaction a customer has with your brand is an opportunity to guide them to the next stage of their journey....
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
How building a brand community boosts long-term success
Jun 04, 2024 - Alyssa Wolfe
The retail marketing world is no stranger to change. Over the past few decades, rapid advances have spurred continuous...
Using lifecycle marketing to turn one-time buyers into lifelong advocates
May 09, 2024 - Alyssa Wolfe
Every interaction a customer has with your brand is an opportunity to guide them to the next stage of their journey....