Unified Analytics Solution Ties Marketing Performance to Inventory and Ad Spend to Increase ROI and Reduce Costs for Merchants
AUSTIN, TX - Oct 18, 2022 - Cart.com, which enables retail brands to quickly scale their businesses and easily sell across every channel, today announces the availability of its Unified Analytics solution on Google Cloud Marketplace. The solution consolidates data from multiple sources in real time to provide merchants with a singular view of their marketing performance, storefront, inventory, and fulfillment metrics. Cart.com’s proprietary, AI-driven recommendation engines help brand leaders make informed decisions faster to improve margins, sales, and return on ad spend while optimizing inventory and storage to reduce costs.
“With Unified Analytics now available on Google Cloud Marketplace, we’re giving organizations access to ecommerce insights that eliminate data silos and help leaders make more informed decisions to increase profitability,” said Ryan Murden, SVP of Partnerships at Cart.com. “By connecting and digesting the data across the entire ecommerce business operation, Unified Analytics helps organizations attract new customers, fulfill buyer demand, drive revenue, and simplify operations.”
“To drive business growth and keep up with customer demand, retailers are increasingly seeking out solutions that allow them to easily analyze data from across multiple channels in a single, unified view,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs, Google Cloud. “With its Unified Analytics solution available on Google Cloud Marketplace, Cart.com is making it easy for retailers to quickly deploy its solution to their Google Cloud environment and make impactful business decisions with data quickly, confidently, and at scale.”
Cart Unified Analytics offers comprehensive analytics that cover every shopper touchpoint to provide end-to-end visibility into customer behavior. The solution automatically harmonizes data, requires no coding or technical experience to implement, and offers intuitive dashboards to help organizations drive strategy, growth, and profitability. Businesses can begin realizing value from the solution in less than a week. Businesses that use Cart Unified analytics benefit from:
● End-to-end visibility and insights: Analyze impressions, maximize conversions, monitor shipping times, and boost customer retention with unified reporting from across the value chain.
● A single version of the truth: Get a singular view of storefront, fulfillment, and marketing performance metrics to make smarter, more profitable decisions faster.
● Intuitive and actionable dashboards: Use dynamic dashboards to make better decisions faster, and automate decision-making where it makes sense.
● Improved Performance: Drive improvements across ROAS, product sales, and working capital management. Brands can improve sales by up to 5 percent, while increasing return on ad spend by up to 10 percent, reducing inventory expense by up to 15 percent, and boosting margins by up to 20 percent.
Earlier this year, Cart.com chose Google Cloud as its primary cloud provider to support the long-term scalability of its platform and a growing roster of customers. Google Cloud’s leadership in analytics coupled with its global network and near-zero downtime is expected to support tens of thousands of Cart.com customers.
“As a hyper-growth company, selecting Google Cloud as our primary cloud provider was a critical decision to better support our current and future client base in unlocking the power of cloud computing,” said Cart.com Chief Data Science Officer Chase Zieman. “In partnering with Google Cloud, we’ve aligned ourselves with the cloud provider that remains an innovator of artificial intelligence, security, scalability, and networking, enabling our success for years to come.”
Cart.com powers brand growth online. The company’s comprehensive suite of modular solutions frees brands from having to cobble together solutions from dozens of software and services vendors, helping them outsmart, outperform, and outpace competitors — all in one place.
About Cart.com
Cart.com is the leading provider of comprehensive e-commerce solutions that enable retail brands of any size to quickly scale their businesses and easily sell across every channel. Brands can use the entire Cart.com suite of software, expert services, and infrastructure to accelerate their growth or choose from the company’s modular solutions. Thousands of leading brands are partnering with Cart.com to access multichannel management, fulfillment, marketing, analytics, customer engagement and other e-commerce capabilities previously only available to the world’s largest companies. For more information, please visit Cart.com and LinkedIn.
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