Skip to content
Newsroom

Cart.com Launches Unified Analytics, Connecting Data Across Every Shopper Touchpoint to Improve Performance and Drive Profitability

Jul 19, 2022 - Cart.com
Share this on
Solution Ties Marketing Performance to Inventory and Ad Spend to Increase ROI and Reduce Cost

Austin, Texas – July 20, 2022 – Cart.com, which enables retail brands to quickly scale their businesses and easily sell across every channel, today announced the launch of Cart Unified Analytics. The solution consolidates data from multiple sources in real time to provide brands with a singular view of their marketing performance, storefront, inventory and fulfillment metrics. Cart’s proprietary, AI-driven recommendation engines then identify trends across e-commerce operations to help brands make informed decisions faster to improve margins, sales and return on ad spend, while optimizing inventory and storage to reduce costs.

Cart Unified Analytics offers comprehensive analytics that cover every shopper touchpoint to provide end-to-end visibility into customer behavior. The solution’s stock-out awareness tools, for example, help brands directly connect the results of marketing initiatives to inventory and ad spend, in real time, reducing inventory and storage expenses by up to 15%. Brands that use Cart Unified Analytics can improve sales by up to 5%, while increasing return on ad spend by up to 10% and boosting margins by up to 20%.

“Data is only valuable if it’s paired with actionable insights,” said Omair Tariq, CEO and Co-founder of Cart.com. “Businesses struggle to achieve a single view of their e-commerce operations because their data is siloed by channel and function and there’s often a lag between what’s happening in the business and when decision makers can access the data intelligence they need to respond to it. We wanted to solve that by connecting data from every point of the shopper journey, so brands can quickly make decisions like when and where to move inventory in response to a successful marketing campaign. The launch of Cart Unified Analytics allows our brands to focus on the most important aspects of their business—attracting, converting and retaining customers.”

Offering first-party data capture, an interactive reporting suite and advanced analytics algorithms like machine learning–based attribution, demand forecasting, segmentation and likelihood to buy, Cart Unified Analytics provides brands with a unique bird’s eye view for actionable insights and business improvement recommendations. The solution automatically harmonizes data, requires no coding or technical experience to implement, and offers intuitive dashboards to help brands drive strategy, growth and profitability. Businesses can begin realizing value from the solution in less than a week.

Cart.com provides the entire infrastructure brands need to sell everywhere and scale quickly. The company’s comprehensive suite of modular solutions frees brands from having to cobble together solutions from dozens of software and services vendors, so they can focus on their product and customer relationships.

To learn more about Unified Analytics, visit our website.

About Cart.com

Cart.com is the leading provider of comprehensive ecommerce solutions that enable retail brands of any size to quickly scale their businesses and easily sell across every channel. Brands can use the entire Cart.com suite of software, expert services and infrastructure to accelerate their growth or choose from the company’s modular solutions. Thousands of leading brands are partnering with Cart.com to access multichannel management, fulfillment, marketing, analytics, customer engagement and other e-commerce capabilities previously only available to the world’s largest companies.

For more information, please visit Cart.com and LinkedIn.

Media Contact:

Media@cart.com

insights

Explore our collection of related blogs by industry experts

Cart.com taps Kate Gunning to lead marketing following funding round

Cart.com taps Kate Gunning to lead marketing following funding round

Oct 28, 2021 - Cart.com

Cart.com has hired Kate Gunning to lead its marketing efforts as the ecommerce software and services firm looks to...

Cart.com Welcomes TMSFirst to Our Partner Ecosystem, Bringing Their Global Supply Chain Analytics and Transportation Management Expertise to Our Portfolio of Brands

Cart.com Welcomes TMSFirst to Our Partner Ecosystem, Bringing Their Global Supply Chain Analytics and Transportation Management Expertise to Our Portfolio of Brands

Jan 30, 2023 - Cart.com

AUSTIN, Texas – January 30, 2023– Cart.com, which enables retail brands to easily sell and fulfill across every...

Cart.com Launches Cart Channels Enabling Brands to Unify Feed Marketing and Marketplace Management, Increase Sales and Simplify Operations

Cart.com Launches Cart Channels Enabling Brands to Unify Feed Marketing and Marketplace Management, Increase Sales and Simplify Operations

Oct 03, 2022 - Cart.com

Cart Channels equips brands with the industry’s most powerful solution for marketing, selling and fulfilling across...

Cart.com Expands Senior Leadership Team, Welcomes Five Industry Veterans to Drive Continued Growth

Cart.com Expands Senior Leadership Team, Welcomes Five Industry Veterans to Drive Continued Growth

Aug 31, 2022 - Cart.com

AUSTIN, TX - September 1, 2022 - Cart.com, which enables retail brands to quickly scale their businesses and easily...