Author Profile: Rich Reba
Description: Rich Reba is a seasoned marketing professional with 15+ years of collective experience. Rich started his career in the finance realm, working for companies including Merrill Lynch, AXA Advisors, Vanguard Dealer Services, and Summit Financial Resources, where he held sales support, analyst, and marketing positions. Since 2015, Rich has led the marketing efforts for a beauty-focused ecommerce 3PL, a direct response Skincare brand, and a national recognized logistics provider. Currently, he directs the Cart.com fulfillment marketing program, writing on topics that interest him within the space.
Social: LinkedIn Profile
Alumni of: Ramapo College of New Jersey
Job Title: Senior Director, Fulfillment Marketing
From this Author
Stock replenishment tips for ecommerce in 2024
Dec 05, 2023 - Rich Reba
Implementing accurate and streamlined stock replenishment processes can reduce costs and boost uptime for your retail...
Optimizing post-holiday ecommerce returns
Nov 30, 2023 - Rich Reba
For retailers, the holiday rush is intoxicating. Handling a large influx of orders may be overwhelming, but it’s also a...
Cross-docking in ecommerce: Improving order fulfillment efficiency
Nov 29, 2023 - Rich Reba
Somewhere out there, someone tracks the status of their eagerly anticipated package. With the rising expectations for...
Laundry Sauce: Achieving customer satisfaction with scalable ecommerce fulfillment
Nov 28, 2023 - Rich Reba
A favorable customer experience is an invaluable competitive advantage for a brand as it can foster increased customer...
Ecommerce benefits and challenges with two-day shipping
Nov 21, 2023 - Rich Reba
The expansion of ecommerce has significantly raised the demand for faster shipping while brands try to remain...
Sustainable ecommerce practices: Eco-friendly packaging and shipping
Nov 16, 2023 - Rich Reba
Isn't online shopping just the bee's knees? It's like a global marketplace right at our fingertips! As ecommerce...
Prana Pets taps Cart.com as omnichannel fulfillment partner
Nov 15, 2023 - Rich Reba
Receiving the unexpected notice, “You have 3 weeks to vacate,” from your 3PL provider can be quite unsettling,...
Building a Brand: Connecting with Customers Through Storytelling
Nov 14, 2023 - Rich Reba
Ever feel like you're drowning in a sea of stuff – products, services, ads – all shouting for attention? It's a busy...
The metaverse: Bridging physical and digital retail
Nov 09, 2023 - Rich Reba
The metaverse has transformed from a mere buzzword in the retail and ecommerce world into a full-blown adventure in...
Omnichannel retailing: Integrating online and offline shopping experiences
Nov 08, 2023 - Rich Reba
As retailers, we're at a unique point in history. While online shopping rules the industry, brick-and-mortar stores...
Cart abandonment: Recovery strategies for ecommerce merchants
Nov 07, 2023 - Rich Reba
Imagine this: You stroll into a bustling store, excited about browsing the merchandise and checking items off your...
3PL vs 4PL: What you need to know
Nov 02, 2023 - Rich Reba
On the surface, 4 sounds better than 3, right? When it comes to outsourcing your logistics, however, there’s more than...
From this Author
Stock replenishment tips for ecommerce in 2024
Dec 05, 2023 - Rich Reba
Implementing accurate and streamlined stock replenishment processes can reduce costs and boost uptime for your retail...
Optimizing post-holiday ecommerce returns
Nov 30, 2023 - Rich Reba
For retailers, the holiday rush is intoxicating. Handling a large influx of orders may be overwhelming, but it’s also a...
Cross-docking in ecommerce: Improving order fulfillment efficiency
Nov 29, 2023 - Rich Reba
Somewhere out there, someone tracks the status of their eagerly anticipated package. With the rising expectations for...
Laundry Sauce: Achieving customer satisfaction with scalable ecommerce fulfillment
Nov 28, 2023 - Rich Reba
A favorable customer experience is an invaluable competitive advantage for a brand as it can foster increased customer...
Ecommerce benefits and challenges with two-day shipping
Nov 21, 2023 - Rich Reba
The expansion of ecommerce has significantly raised the demand for faster shipping while brands try to remain...
Sustainable ecommerce practices: Eco-friendly packaging and shipping
Nov 16, 2023 - Rich Reba
Isn't online shopping just the bee's knees? It's like a global marketplace right at our fingertips! As ecommerce...
Prana Pets taps Cart.com as omnichannel fulfillment partner
Nov 15, 2023 - Rich Reba
Receiving the unexpected notice, “You have 3 weeks to vacate,” from your 3PL provider can be quite unsettling,...
Building a Brand: Connecting with Customers Through Storytelling
Nov 14, 2023 - Rich Reba
Ever feel like you're drowning in a sea of stuff – products, services, ads – all shouting for attention? It's a busy...
The metaverse: Bridging physical and digital retail
Nov 09, 2023 - Rich Reba
The metaverse has transformed from a mere buzzword in the retail and ecommerce world into a full-blown adventure in...
Omnichannel retailing: Integrating online and offline shopping experiences
Nov 08, 2023 - Rich Reba
As retailers, we're at a unique point in history. While online shopping rules the industry, brick-and-mortar stores...
Cart abandonment: Recovery strategies for ecommerce merchants
Nov 07, 2023 - Rich Reba
Imagine this: You stroll into a bustling store, excited about browsing the merchandise and checking items off your...
3PL vs 4PL: What you need to know
Nov 02, 2023 - Rich Reba
On the surface, 4 sounds better than 3, right? When it comes to outsourcing your logistics, however, there’s more than...