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Commerce Insights
Why athleisure brands are thriving in the ecommerce era
Sep 27, 2025 - Jameel Sumra
Athleisure combines the performance of gym clothes with the comfort and style of outfits for a lazy Sunday. And the success of this versatility is reflected in the global athleisure market, which is valued at over $350 billion. By 2030, it is set to double, with North America...
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Why athleisure brands are thriving in the ecommerce era
Sep 27, 2025 - Jameel Sumra
Athleisure combines the performance of gym clothes with the comfort and style of outfits for a lazy Sunday. And the...
Preparing for Q4: strategic inventory planning for Amazon success
Sep 09, 2025 - Christine McCambridge
How to successfully balance profit and values in sustainable fashion ecommerce
Sep 06, 2025 - Jameel Sumra
Fashion stands as the world's second-largest water pollutant. The production of a single cotton t-shirt needs 2,700...
The ultimate guide to scaling fashion ecommerce with omnichannel selling
Aug 26, 2025 - Jameel Sumra
Brands stuck in just selling on a singular channel watch potential customers abandon their shopping journeys at a...
Breaking into apparel ecommerce: a complete launch guide
Aug 06, 2025 - Jameel Sumra
Every day you wait to launch your apparel ecommerce business, someone else is capturing your potential customers. While...
Prime Day 2025: What happened, what worked and what’s next
Jul 18, 2025 - Christine McCambridge
Amazon threw a curveball this year by turning Prime Day into a 4-day shopping marathon—and the ripple effects were...
From discovery to delivery: optimizing the makeup ecommerce journey
Jul 17, 2025 - Jameel Sumra
Product quality used to be the battleground for beauty brands. Today, it’s about aspiration, transformation and...
Should you join Prime Day? A growth marketer’s POV for emerging brands
Jul 02, 2025 - Jameel Sumra
Every July, Amazon's Prime Day creates a whirlwind of opportunity and anxiety for emerging brands. The question isn't...
Why your Prime Day strategy should start with marketplace management
Jul 01, 2025 - Jameel Sumra
Each year, Prime Day rivals Black Friday and Cyber Monday in traffic in purchasing power. In 2024, it generated over...
Prime Day is changing—here's what Amazon sellers need to know in 2025
Jun 30, 2025 - Jameel Sumra
For years, Prime Day has served as a predictable spike in Amazon sales. It’s an annual tentpole with familiar rules and...
The Marketplace Myth: Why Being on Amazon Alone Won’t Guarantee Success
Jun 27, 2025 - Jameel Sumra
For many emerging ecommerce brands, Amazon represents the path of least resistance. The platform's massive built-in...
How Cart.com brands outperform competitors during Prime Day
Jun 26, 2025 - Jameel Sumra
While most ecommerce brands treat Prime Day as another promotional event, the data tells a different story. There was a...
Why athleisure brands are thriving in the ecommerce era
Sep 27, 2025 - Jameel Sumra
Athleisure combines the performance of gym clothes with the comfort and style of outfits for a lazy Sunday. And the...
Preparing for Q4: strategic inventory planning for Amazon success
Sep 09, 2025 - Christine McCambridge
How to successfully balance profit and values in sustainable fashion ecommerce
Sep 06, 2025 - Jameel Sumra
Fashion stands as the world's second-largest water pollutant. The production of a single cotton t-shirt needs 2,700...
The ultimate guide to scaling fashion ecommerce with omnichannel selling
Aug 26, 2025 - Jameel Sumra
Brands stuck in just selling on a singular channel watch potential customers abandon their shopping journeys at a...
Breaking into apparel ecommerce: a complete launch guide
Aug 06, 2025 - Jameel Sumra
Every day you wait to launch your apparel ecommerce business, someone else is capturing your potential customers. While...
Prime Day 2025: What happened, what worked and what’s next
Jul 18, 2025 - Christine McCambridge
Amazon threw a curveball this year by turning Prime Day into a 4-day shopping marathon—and the ripple effects were...
From discovery to delivery: optimizing the makeup ecommerce journey
Jul 17, 2025 - Jameel Sumra
Product quality used to be the battleground for beauty brands. Today, it’s about aspiration, transformation and...
Should you join Prime Day? A growth marketer’s POV for emerging brands
Jul 02, 2025 - Jameel Sumra
Every July, Amazon's Prime Day creates a whirlwind of opportunity and anxiety for emerging brands. The question isn't...
Why your Prime Day strategy should start with marketplace management
Jul 01, 2025 - Jameel Sumra
Each year, Prime Day rivals Black Friday and Cyber Monday in traffic in purchasing power. In 2024, it generated over...
Prime Day is changing—here's what Amazon sellers need to know in 2025
Jun 30, 2025 - Jameel Sumra
For years, Prime Day has served as a predictable spike in Amazon sales. It’s an annual tentpole with familiar rules and...
The Marketplace Myth: Why Being on Amazon Alone Won’t Guarantee Success
Jun 27, 2025 - Jameel Sumra
For many emerging ecommerce brands, Amazon represents the path of least resistance. The platform's massive built-in...
How Cart.com brands outperform competitors during Prime Day
Jun 26, 2025 - Jameel Sumra
While most ecommerce brands treat Prime Day as another promotional event, the data tells a different story. There was a...