AI is changing how ecommerce brands approach marketing—but it’s not changing everything. Despite the hype, brands who rely solely on AI tools often end up with disjointed strategies, inefficient budget allocation, and underwhelming returns. 

At Cart.com, we’ve seen it firsthand: brands that pair AI-powered tools with expert-led growth marketing execution consistently outperform those that rely on automation alone—often achieving 2x ROI. Here’s why.

AI can generate ideas, but can’t prioritize or pressure-test them

AI tools are powerful. They can produce hundreds of ad variations in seconds, offer predictive modeling for campaign outcomes, and surface optimization suggestions in real time. But they can’t:

• Tell you which ideas to invest in

• Identify creative fatigue across channels

• Align outputs to brand strategy or customer psychology

Cart.com’s growth marketing team acts as the strategic filter—running rapid creative testing, dialing in messaging that converts, and applying channel-level insights to ensure AI-generated ideas are actually revenue-driving ones.

AI helps with execution, but not strategic budget allocation

Most AI platforms optimize spend within a channel. But ecommerce growth rarely comes from channel isolation—it comes from cross-channel coordination. You don’t just need better Facebook ads. You need to know if Facebook is the right place to spend your next dollar.

Cart.com’s ecommerce digital marketing services are built around integrated media strategy. We help brands reallocate budget toward the best-performing platforms holistically—whether that’s Meta, Amazon, Google, or TikTok—based on full-funnel performance.

AI doesn’t solve data fragmentation or attribution

AI tools are only as useful as the data you feed them. For most brands, that data is fragmented across multiple storefronts, marketplaces, and ad platforms. Attribution is muddy, metrics don’t align, and the insights AI generates are only partial.

Our growth marketers connect the full customer journey—from ad click to checkout to post-purchase engagement—giving AI tools a unified data foundation to work from. We go beyond the tools to diagnose drop-offs, refine audiences, and uncover hidden revenue opportunities.

Human insight still wins in a noisy market

AI tools can test creative quickly, but only expert marketers know why something works. Our team has managed hundreds of millions in ecommerce ad spend. We know when to break the rules, when to double down, and when it’s time to rethink the entire funnel.

It’s not about choosing between AI and agency—it’s about using both to amplify results.

Cart.com gives you the best of both worlds: AI-powered insights with hands-on growth marketing execution

Cart.com is a US-based, premium enablement partner for ecommerce brands. We combine the speed and scale of AI with deep strategic insight, real-time execution, and proven channel expertise. Our team delivers more than tools—we deliver transformation, helping quality brands test faster, spend smarter, and grow profitably across every channel that matters.

Speak to an expert and find out more.