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Commerce Insights
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's journey represents the path customers follow, from discovering a need to making a purchase decision and beyond. By mapping this journey, businesses gain valuable...
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A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
Retail marketing trends to watch or implement in 2025
Dec 05, 2024 - Doug Shaffer
The retail industry is evolving rapidly, and marketing strategies must keep pace with shifting consumer expectations...
Optimizing the ecommerce journey from discovery to delivery
Nov 26, 2024 - Doug Shaffer
In today’s highly competitive ecommerce market, it’s not enough to just sell a product – brands must deliver a...
How to avoid a post BFCM sales slump
Nov 15, 2024 - Alyssa Wolfe
Peak season is almost upon us and brands are making the final push to handle the flurry of Black Friday Cyber Monday...
Leveraging social shops for the 2024 holiday season: A guide for brands
Nov 07, 2024 - Bryant Pham
The holiday shopping season is officially in full swing. November marks the start of consumers eagerly hunting for...
Retail marketing: The Do’s and Don’ts of SEO in ecommerce
Oct 31, 2024 - Alyssa Wolfe
Search engine optimization (SEO) is critical in retail marketing. Brands looking to improve visibility and traffic...
2024 Holiday prep: Strategies to maximize your ecommerce performance on Google
Oct 17, 2024 - Elizabeth Hunter
As shoppers continue to spread their holiday spending over longer periods, preparing your Google Ads strategy for the...
6 Steps to plan your holiday promotions
Oct 10, 2024 - Yogi Patel
As we head into October, the holiday promotion season is officially here! With Amazon's October Prime Days now...
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
Best practices for elevating your growth marketing strategy
May 23, 2024 - Prerna Bhushan
Originally published 8/4/2022, updated 5/23/2024. We all hear accounts of businesses that snowballed from garage-based...
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
Retail marketing trends to watch or implement in 2025
Dec 05, 2024 - Doug Shaffer
The retail industry is evolving rapidly, and marketing strategies must keep pace with shifting consumer expectations...
Optimizing the ecommerce journey from discovery to delivery
Nov 26, 2024 - Doug Shaffer
In today’s highly competitive ecommerce market, it’s not enough to just sell a product – brands must deliver a...
How to avoid a post BFCM sales slump
Nov 15, 2024 - Alyssa Wolfe
Peak season is almost upon us and brands are making the final push to handle the flurry of Black Friday Cyber Monday...
Leveraging social shops for the 2024 holiday season: A guide for brands
Nov 07, 2024 - Bryant Pham
The holiday shopping season is officially in full swing. November marks the start of consumers eagerly hunting for...
Retail marketing: The Do’s and Don’ts of SEO in ecommerce
Oct 31, 2024 - Alyssa Wolfe
Search engine optimization (SEO) is critical in retail marketing. Brands looking to improve visibility and traffic...
2024 Holiday prep: Strategies to maximize your ecommerce performance on Google
Oct 17, 2024 - Elizabeth Hunter
As shoppers continue to spread their holiday spending over longer periods, preparing your Google Ads strategy for the...
6 Steps to plan your holiday promotions
Oct 10, 2024 - Yogi Patel
As we head into October, the holiday promotion season is officially here! With Amazon's October Prime Days now...
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
Best practices for elevating your growth marketing strategy
May 23, 2024 - Prerna Bhushan
Originally published 8/4/2022, updated 5/23/2024. We all hear accounts of businesses that snowballed from garage-based...