How Unified Commerce drives growth in competitive markets

In today’s highly competitive ecommerce landscape, businesses face immense challenges in meeting customer expectations while scaling profitably. Unified commerce has emerged as the ultimate solution for brands looking to streamline their operations, enhance customer experience, and drive growth. But what exactly is unified commerce, and how can it help your business thrive in 2025? Let’s dive in.

What is Unified Commerce?

Unified commerce refers to the integration of all customer-facing and backend processes into a single, cohesive system. This approach connects sales channels, inventory management, fulfillment, marketing, and customer engagement, creating a seamless experience for both businesses and consumers.

Unlike omnichannel commerce, which focuses on providing a consistent experience across channels, unified commerce takes it a step further by unifying the underlying systems that power these channels. This eliminates silos, enhances data visibility, and enables smarter decision-making.

The benefits of Unified Commerce

1. Enhanced Customer Experience

Unified commerce ensures that customers have a consistent and personalized experience, whether they’re shopping online, in-store, or through a marketplace. Real-time inventory updates, seamless order tracking, and personalized recommendations are just a few examples of how it improves customer satisfaction.

2. Streamlined Operations

By integrating inventory, order management, and fulfillment systems, businesses can eliminate inefficiencies and reduce operational costs. Unified commerce enables real-time data synchronization, so teams can make informed decisions quickly.

3. Improved Data Insights

A unified system provides a single source of truth, allowing businesses to gather and analyze data across all touchpoints. This leads to actionable insights that drive smarter marketing, inventory planning, and customer engagement strategies.

4. Scalability and Flexibility

As businesses grow, unified commerce systems can scale with them, adapting to new channels, markets, and customer demands. This future-proof approach ensures long-term success.

Cart.com’s Unified Commerce solutions

At Cart.com, we specialize in providing unified commerce solutions that empower businesses to sell and fulfill anywhere their customers are. Our comprehensive offerings address every stage of the commerce journey, enabling seamless integration and exceptional results.

Fulfillment solutions

• Omnichannel Fulfillment

  Manage fulfillment needs across multiple sales channels. With real-time inventory synchronization, order tracking, and seamless integrations, businesses can efficiently fulfill orders from online stores, marketplaces, and physical retail locations. The system also utilizes automation to streamline picking, packing, and shipping processes, reducing operational costs and improving order accuracy.

  Key features:

  • Seamless integration with multiple sales channels.
  • Real-time inventory management and order tracking.
  • Automation of fulfillment processes to reduce labor costs and improve efficiency.
  • Advanced software to handle pick, pack, ship, and storage solutions.

Learn more about Cart.com’s Omnichannel Fulfillment solutions here.

• Contract Logistics

  End-to-end logistics management, optimize supply chains from purchase order management to freight forwarding and inventory control. This solution allows businesses to rely on a single provider for all logistics needs, ensuring cost-efficiency and operational consistency.

  Key features:

  • Comprehensive PO management, including order creation, tracking, and fulfillment.
  • Freight forwarding and inventory control, with real-time monitoring and updates.
  • Integration with other Cart.com solutions for seamless order processing and delivery.

Learn more about Contract Logistics by visiting this link.

• Transportation

  Optimize shipping routes, reducing transportation costs, and ensuring timely delivery. Using technology for rate shopping, freight forwarding, and last-mile transportation management, Cart.com ensures businesses can offer cost-effective and reliable delivery to customers.

  Key features:

  • Software-enabled rate shopping for optimal shipping choices.
  • Efficient freight forwarding and last-mile transportation management.
  • Cost-effective shipping methods that improve margins.

Explore Cart.com’s Transportation solutions here: Transportation Solutions.

• OMS/WMS

  Cart.com offers advanced OMS (Order Management System) and WMS (Warehouse Management System) solutions to help businesses optimize their operations with real-time visibility and AI-powered analytics. Our OMS allows businesses to track and manage orders across multiple channels, while our WMS streamlines warehouse operations, reducing errors and improving throughput.

  Key features:

  • Real-time visibility into order and warehouse management.
  • AI-driven analytics for smarter decision-making.
  • Seamless integration for efficient order processing and inventory management.

For more details on OMS and WMS, check out these pages:

• Order Management System (OMS)
• Warehouse Management System (WMS)

Software solutions

• Marketplace Management

  Automate product listings, manage orders, and optimize their presence across leading marketplaces like Amazon, Walmart, and others. Our platform simplifies the complexities of managing multiple channels, enabling businesses to streamline operations, improve accuracy, and scale efficiently.

  Key features:

  • Automated Listings: Automatically synchronize product listings across multiple marketplaces to ensure consistency and accuracy, saving time and reducing errors.
  • Dynamic Repricing: Optimize product pricing dynamically based on market trends and competitor pricing, helping businesses stay competitive and drive higher sales.
  • Inventory Synchronization: Keep inventory levels in sync across all platforms in real time, preventing overselling and stockouts.
  • Order Management: Centralize order processing from multiple marketplaces into one system, improving efficiency and providing better visibility.

  Learn more about Marketplace Management solutions here.

• Feed Management:

  Streamline the process of managing product listings across 2,000+ global social and shopping channels, ensuring that businesses can maximize their product visibility and drive conversions. With powerful features like A/B testing, enhanced channel-specific customizations, and integration with advertising campaigns, Cart.com enables businesses to optimize their product data and reach customers across multiple platforms seamlessly.

  Key features:

  • Product Listing Optimization: Manage and optimize your product listings across multiple channels to enhance visibility and reach more potential customers.
  • Channel-Specific Customizations: Tailor product feeds to the specific requirements of each platform, ensuring that your listings are optimized for the best performance.
  • A/B Testing: Conduct A/B testing on product data to refine listings, improve engagement, and drive higher conversions.
  • Ad Campaign Integration: Seamlessly integrate product feeds with advertising campaigns to improve product visibility and boost sales.

  Learn more about Feed Management solutions here.

• Ecommerce Storefront

  Empower businesses to build feature-rich, high-converting direct-to-consumer (D2C) websites with a focus on B2B functionality. Our platform provides businesses with the tools to create custom storefronts that are optimized for both customer experience and operational efficiency. Whether you're looking to streamline your operations, improve site performance, or integrate with other channels, Cart.com’s Ecommerce Storefront solutions are designed to help you scale and grow.

  Key features:

  • B2B Functionality: Tailored for businesses selling to other businesses, offering multi-store capabilities, bulk ordering, and customized pricing.
  • Seamless Integration: Easily integrates with Cart.com’s comprehensive suite of software and fulfillment solutions to create a unified experience across sales and fulfillment channels.
  • Performance Optimization: Optimization tools to ensure your ecommerce storefront performs at its best, with fast loading speeds, mobile optimization, and a streamlined checkout process.
  • Customizable Design: Full control over your store's design and user interface, allowing you to create a unique and branded experience for your customers.
  • Conversion Optimization: Features like A/B testing, product recommendations, and cart abandonment recovery tools help maximize conversion rates and drive higher sales.

  Learn more about Ecommerce Storefront solutions here.

  
  

Service solutions

• Growth Marketing

  Drive acquisition and conversion by leveraging data-driven strategies and performance tracking. From SEO to paid media campaigns, Cart.com’s marketing experts create personalized campaigns to optimize brand visibility and customer engagement.

  Key features:

  • Comprehensive marketing strategies that focus on customer acquisition and conversion.
  • Data-driven insights for optimizing digital marketing efforts.
  • Performance tracking to ensure campaigns deliver measurable results.

  To explore how Growth Marketing can help scale your business, visit this page.

• Marketing Services

  Optime product listings across multiple platforms to drive better visibility and higher conversions. With services like A/B testing, channel-specific customizations, and integration with ad campaigns, Cart.com ensures businesses maximize their presence on marketplaces and social shopping channels.

  Key Features:

  • Product listing optimization for increased visibility.
  • A/B testing and customizations tailored to each channel.
  • Integration with advertising campaigns to drive conversions.

  Learn more about Marketing Services by visiting this page.

• Customer Engagement

  Bilingual call centers for customer inquiries, telesales, and complaint resolution.

Find out more about Customer Engagement here.

Real-World example: Unified Commerce in action

GNC, a leading global health and wellness retailer, sought to streamline its ecommerce operations and meet customer demands across multiple channels. With over 2,300 U.S. stores and a strong ecommerce presence, GNC faced challenges with inventory management, fulfillment efficiency, and providing a seamless customer experience.

By partnering with Cart.com, GNC implemented unified commerce solutions to overcome these obstacles. Key results include:

• Integrated Fulfillment: Leveraged Cart.com’s omnichannel fulfillment solutions to improve operational efficiency and reduce costs.
• Enhanced Inventory Visibility: Achieved real-time inventory synchronization across all channels, minimizing stockouts and improving customer satisfaction.
• Optimized Order Processing: Centralized order management to ensure fast and accurate fulfillment, even during high-demand periods.

The results were transformative: GNC reduced operational complexity, optimized fulfillment efficiency, and improved the overall customer experience—positioning the brand for scalable growth in a competitive market.

Learn more about GNC’s success with Cart.com in the full case study.

Preparing for the future with Unified Commerce

As ecommerce continues to evolve, businesses that embrace unified commerce will be better positioned to adapt to market changes and customer demands. By breaking down silos and creating seamless experiences, you can unlock new growth opportunities and build lasting customer relationships.

Cart.com is here to help you navigate this journey. With our robust suite of solutions, we empower brands to unify their operations, optimize their strategies, and thrive in competitive markets.

Contact us today to learn how Cart.com can help your business.