Author Profile: Alyssa Wolfe
Description: Alyssa, a seasoned Digital Marketing Specialist with over 14 years of expertise, excels in project management, strategic development, and content creation. With a proven track record in crafting and executing successful online campaigns, she brings a wealth of knowledge in SEO, social media strategy, and data analytics. As a creative thinker, Alyssa stays ahead of industry trends, infusing her work with storytelling and a human touch to drive brand visibility and engagement. Committed to delivering measurable results, she is dedicated to enhancing the digital presence of businesses.
Social: LinkedIn Profile
Alumni of: University of Washington
Job Title: Director, Content and Events
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From this Author
Webinar recap: Preparing your supply chain for tariffs, de minimis & the Trump agenda
Dec 19, 2024 - Alyssa Wolfe
Watch the full webinar here. In our recent webinar, Cart.com President Ilias Simpsonjoined supply chain, trade and...
Commerce chronicles: December 8, 2024
Dec 06, 2024 - Alyssa Wolfe
Learn about Abercrombie & Fitch’s expansion plans, how Shopify merchants did during BFCM and Gymboree’s return to brick...
Retailers brace for supply chain shifts amid Trump’s latest tariff announcement
Nov 26, 2024 - Alyssa Wolfe
Yesterday, President-elect Donald Trump vowed to implement sweeping tariffs on China, Mexico and Canada on his first...
Commerce chronicles: November 18, 2024
Nov 18, 2024 - Alyssa Wolfe
Learn about Brilliant Earth’s new NYC showroom and what the future supply chain looks like. Plus, discover Ulta...
How to avoid a post BFCM sales slump
Nov 15, 2024 - Alyssa Wolfe
Peak season is almost upon us and brands are making the final push to handle the flurry of Black Friday Cyber Monday...
Webinar recap: 321 De minimis rule changes and how it affects brands
Nov 06, 2024 - Alyssa Wolfe
Watch the full webinar here. In our recent webinar, expert Tim Manning discussed the implications of the U.S....
Commerce chronicles: November 4, 2024
Nov 04, 2024 - Alyssa Wolfe
Learn about Meta’s Automatic Adjustments and Amazon’s low-cost store. Plus, discover Wayfair’s new customer loyalty...
Understanding Section 301 as it pertains to apparel and textiles
Nov 01, 2024 - Alyssa Wolfe
In March 2018, the Trump administration imposed tariffs under Section 301 on Chinese imports. This significantly...
Retail marketing: The Do’s and Don’ts of SEO in ecommerce
Oct 31, 2024 - Alyssa Wolfe
Search engine optimization (SEO) is critical in retail marketing. Brands looking to improve visibility and traffic...
Everything you need to know about a 1P to 3P transition
Oct 24, 2024 - Alyssa Wolfe
Amazon and other marketplaces possess a big allure for sellers. Amazon alone puts brands in front of a vast audience...
Commerce chronicles: October 21, 2024
Oct 21, 2024 - Alyssa Wolfe
Learn about new commerce tools, like TikTok's Smart+ and Google Product Studio's AI-powered video creation. Plus,...
How to increase ecommerce sales this Black Friday 2024
Oct 16, 2024 - Alyssa Wolfe
Black Friday and Cyber Monday are going to be incredible opportunities for sales and profit – but only if you prepare...
From this Author
Webinar recap: Preparing your supply chain for tariffs, de minimis & the Trump agenda
Dec 19, 2024 - Alyssa Wolfe
Watch the full webinar here. In our recent webinar, Cart.com President Ilias Simpsonjoined supply chain, trade and...
Commerce chronicles: December 8, 2024
Dec 06, 2024 - Alyssa Wolfe
Learn about Abercrombie & Fitch’s expansion plans, how Shopify merchants did during BFCM and Gymboree’s return to brick...
Retailers brace for supply chain shifts amid Trump’s latest tariff announcement
Nov 26, 2024 - Alyssa Wolfe
Yesterday, President-elect Donald Trump vowed to implement sweeping tariffs on China, Mexico and Canada on his first...
Commerce chronicles: November 18, 2024
Nov 18, 2024 - Alyssa Wolfe
Learn about Brilliant Earth’s new NYC showroom and what the future supply chain looks like. Plus, discover Ulta...
How to avoid a post BFCM sales slump
Nov 15, 2024 - Alyssa Wolfe
Peak season is almost upon us and brands are making the final push to handle the flurry of Black Friday Cyber Monday...
Webinar recap: 321 De minimis rule changes and how it affects brands
Nov 06, 2024 - Alyssa Wolfe
Watch the full webinar here. In our recent webinar, expert Tim Manning discussed the implications of the U.S....
Commerce chronicles: November 4, 2024
Nov 04, 2024 - Alyssa Wolfe
Learn about Meta’s Automatic Adjustments and Amazon’s low-cost store. Plus, discover Wayfair’s new customer loyalty...
Understanding Section 301 as it pertains to apparel and textiles
Nov 01, 2024 - Alyssa Wolfe
In March 2018, the Trump administration imposed tariffs under Section 301 on Chinese imports. This significantly...
Retail marketing: The Do’s and Don’ts of SEO in ecommerce
Oct 31, 2024 - Alyssa Wolfe
Search engine optimization (SEO) is critical in retail marketing. Brands looking to improve visibility and traffic...
Everything you need to know about a 1P to 3P transition
Oct 24, 2024 - Alyssa Wolfe
Amazon and other marketplaces possess a big allure for sellers. Amazon alone puts brands in front of a vast audience...
Commerce chronicles: October 21, 2024
Oct 21, 2024 - Alyssa Wolfe
Learn about new commerce tools, like TikTok's Smart+ and Google Product Studio's AI-powered video creation. Plus,...
How to increase ecommerce sales this Black Friday 2024
Oct 16, 2024 - Alyssa Wolfe
Black Friday and Cyber Monday are going to be incredible opportunities for sales and profit – but only if you prepare...