Author Profile: Alyssa Wolfe
Description: Alyssa, a seasoned Digital Marketing Specialist with over 14 years of expertise, excels in project management, strategic development, and content creation. With a proven track record in crafting and executing successful online campaigns, she brings a wealth of knowledge in SEO, social media strategy, and data analytics. As a creative thinker, Alyssa stays ahead of industry trends, infusing her work with storytelling and a human touch to drive brand visibility and engagement. Committed to delivering measurable results, she is dedicated to enhancing the digital presence of businesses.
Social: LinkedIn Profile
Alumni of: University of Washington
Job Title: Senior Content Creator
From this Author
Defining unified commerce vs omnichannel commerce
Feb 08, 2024 - Alyssa Wolfe
Omnichannel commerce was born in the 2000s as a response to retailers’ siloed digital and physical operations. These...
How strategic partners benefit ecommerce brands
Feb 06, 2024 - Alyssa Wolfe
Today’s consumers expect a frictionless omnichannel experience, making a cohesive end-to-end journey critical to retail...
Commerce chronicles: Super Bowl LVIII edition – Feb 5, 2024
Feb 05, 2024 - Alyssa Wolfe
Temu and Etsy invest in ads, Dove returns after 18 years and electronics sales surge In this week’s news: As February 11
Using SMS messaging in retail ecommerce and fulfillment
Jan 31, 2024 - Alyssa Wolfe
Smartphones have seamlessly integrated into our daily lives. They serve countless purposes, from communicating and...
How to measure the end-to-end customer experience and what KPIs to use
Jan 30, 2024 - Alyssa Wolfe
From initial brand awareness to the post-purchase phase, consumers undergo a series of interactions. These...
Commerce chronicles: Jan 29, 2024
Jan 29, 2024 - Alyssa Wolfe
Temu sees explosive growth, Kering purchases Manahattan retail building and NRF 2024 features cutting-edge retail tech ...
Optimizing the post-purchase experience
Jan 24, 2024 - Alyssa Wolfe
You’ve done the hard work of attracting customers, engaging and converting them. However, the customer journey doesn’t...
JIT vs JIC: Choosing the right inventory management strategy
Jan 23, 2024 - Alyssa Wolfe
The right inventory strategy affects every aspect of your ecommerce operations. It plays a critical role in costs,...
Commerce chronicles: DoorDash delivers for more retailers, Walmart expands drone delivery, Salesforce’s new ecommerce AI tools and FedEx announces ecommerce platform
Jan 22, 2024 - Alyssa Wolfe
New ecommerce offerings powered this week’s news, from Salesforce’s new AI tools and FedEx’s future ecommerce platform...
These ecommerce fulfillment mistakes will cost you: And what to do instead
Jan 18, 2024 - Alyssa Wolfe
Each day, thousands of products are picked, packed, shipped and headed to countless customers. While most don’t think...
Here is what's trending in beauty ecommerce in 2024
Jan 17, 2024 - Alyssa Wolfe
The stratospheric rise of beauty ecommerce has opened the market to brands both large and small. According to McKinsey...
How to prevent these 5 common 3PL challenges
Jan 16, 2024 - Alyssa Wolfe
Third-party logistics (3PLs) provide invaluable services for many brands. From order and inventory management to...