In the world of e-commerce, the competition is fierce. As businesses compete for customers, sifting through oceans of data becomes a huge undertaking. Yet, discerning the right data is crucial. Within this mountain of information, KPIs stand out - serving as guideposts for stores inundated with too much data.
The difference between metrics and KPIs
The interaction between strategy and data
- Conversion Rate: The conversion rate reflects the efficacy of your store and marketing motion. It reveals the user experience, product quality, and overall trustworthiness, in addition to the bare number of conversions. By optimizing for this KPI, businesses can increasing sales as well as enhance the entire customer journey.
How to Increase Conversions: