Author Profile: Nicole Kofman
From this Author
E-commerce KPIs: Choosing the Right Data for Growth
Sep 05, 2023 - Nicole Kofman
In the world of e-commerce, the competition is fierce. As businesses compete for customers, sifting through oceans of...
Contract Logistics in a Just-In-Case Era: The Case for 3PLs
Aug 28, 2023 - Nicole Kofman
Pre-pandemic, the logistics mantra revolved around leveraging the most cost-effective solution: just-in-time inventory....
Sustainable packaging and shipping: What it is and 9 easy ways to implement it
Nov 17, 2022 - Nicole Kofman
As sustainability becomes increasingly important, so does the importance of creating environmentally-friendly products...
Ecommerce branding explained: How to build a brand with staying power
Oct 29, 2022 - Nicole Kofman
At the pace ecommerce moves, you may have noticed that brands tend to have more staying power. Getting this sense of...