While most ecommerce brands treat Prime Day as another promotional event, the data tells a different story. There was a significant share of the market held by brands that had coordinated, omnichannel strategies in 2024.
At Cart.com, we help brands turn Prime Day into a business accelerator, not just a revenue spike. The difference? A coordinated, omnichannel plan backed by deep marketplace expertise and full-funnel execution.
Why most brands underperform during Prime Day
The numbers don't lie: despite Prime Day generating over $14 billion in sales globally, most brands are leaving massive revenue on the table. Why? Because most treat it as a short-term sales event rather than a growth lever.
Here’s where things go wrong:
Strategies are siloed. Most brands treat Prime Day as an Amazon-only event, missing the omnichannel opportunity. They run disconnected campaigns across Amazon, their DTC site, and other marketplaces, creating inconsistent messaging and wasted budget overlap.
Spend is inefficient. Without real-time performance data across channels, brands make budget decisions based on outdated assumptions. They overspend on underperforming campaigns while underfunding high-ROI opportunities, creating a cascade of missed revenue potential.
Pre-event prep is an afterthought. Many brands delay campaign planning until the last minute, missing the chance to build early momentum.
Post-event follow-through is weak. Most brands fail to retain new customers or capitalize on the data they just collected.
This explains why the majority of brands see only modest gains while a select few achieve exponential growth.
What separates Prime Day winners from participants
Top-performing brands approach Prime Day differently. They treat it as a full-funnel growth moment, one that starts weeks before the event and continues long after it ends.
Cart.com-managed brands didn't just outperform industry benchmarks; they redefined what's possible during peak shopping events.
What our brands achieved on Prime Day 2024
Our performance speaks for itself. Cart.com-managed brands didn’t just keep pace with industry benchmarks—they set new ones. Explore the full Prime Day 2024 wrap-up.
- +388% increase in sales vs. the trailing 30-day average
- 119% YoY average sales growth across our client portfolio
- 22.5% higher average order value (AOV) compared to the industry benchmark
- 500%+ YoY growth for top-performing brands
These results weren't achieved through increased ad spend alone. In fact, our brands maintained or improved their return on ad spend (ROAS) while delivering these outsized results, proving that strategic coordination trumps budget inflation every time.
Why it works: strategic integration, not just execution
The secret to outperforming competitors during Prime Day isn't found in individual tactics, it's in the integration of every growth surface, touchpoint and optimization opportunity.
Our brands didn't just win Prime Day. They used it as a launchpad for accelerated growth.
What sets us apart:
- Integrated services
From paid media strategy and creative production to listings management and fulfillment, every piece of your funnel works in sync. - Marketplace expertise
Our team brings decades of experience across Amazon, Walmart, and DTC, ensuring the right tactics for each channel. - Omnichannel execution
Prime Day may start on Amazon, but Cart.com strategies extend across Google, Meta, TikTok, Walmart and your owned channels. - Real-time insights
Our live dashboards give you complete visibility into campaign performance, spend efficiency and audience behavior, so you can pivot with confidence.
Ready to outperform? Let’s build your next record-breaker
If your last Prime Day felt like a scramble or didn’t deliver the ROI you expected, there’s a better way forward.
Connect with Cart.com's growth marketing team for a comprehensive Prime Day assessment. We'll analyze your current position, identify optimization opportunities and develop a custom strategy for record-breaking performance.
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