Commerce Insights
Commerce Insights
Amazon brand management: how to protect and scale your brand on the marketplace
Jun 25, 2025 - Jameel Sumra
It's no secret that Amazon has surpassed itself from a simple ecommerce platform into the world's most sophisticated marketplace for brands. With over 1.9 million active sellers competing for customer attention, your brand's success depends on far more than just listing products...
Read more
Amazon brand management: how to protect and scale your brand on the marketplace
Jun 25, 2025 - Jameel Sumra
It's no secret that Amazon has surpassed itself from a simple ecommerce platform into the world's most sophisticated...
Amazon listing optimization for Prime Day: boost conversions
Jun 24, 2025 - Jameel Sumra
Prime Day 2025 is approaching fast, and the stakes have never been higher. With over 2 million sellers on Amazon and...
Top 5 mistakes brands make on Prime Day and how to avoid them
Jun 24, 2025 - Jameel Sumra
Prime Day 2025 is no longer a 48-hour sale, it’s a 4-day sales marathon. Yet despite years of preparation resources and...
How to maximize Prime Day sales with Amazon DSP advertising
Jun 23, 2025 - Jameel Sumra
Amazon Prime Day has become THE mid-year sales event. The numbers speak for themselves: Prime Day 2024 generated an...
Amazon vs. Walmart vs. Target: where should brands invest in 2025?
Jun 20, 2025 - Jameel Sumra
In 2025, the question isn’t whether your brand should sell on marketplaces—it’s where you should prioritize your time,...
The ultimate Prime Day checklist for Amazon sellers: From listing optimization to logistics
Jun 18, 2025 - Jameel Sumra
Entering its 11th year, Prime Day 2025 is shaping up to be the biggest opportunity yet for Amazon sellers. Now extended...
Beyond ROAS: the new KPIs that actually predict growth
Jun 16, 2025 - Jameel Sumra
For years, Return on Ad Spend (ROAS) has been the North Star for ecommerce marketing. The math seems simple enough:...
Is retail media the next big opportunity for ecommerce brands?
Jun 10, 2025 - Peter Curac-Dahl
Is retail media the next big opportunity for ecommerce brands? The numbers tell a compelling story: by 2027, retail...
Why marketplaces are the future of ecommerce—and how you can stay competitive
May 28, 2025 - Peter Curac-Dahl
In 2023, Walmart’s U.S. ecommerce business surged by 24%, driven largely by its marketplace growth. What was once a...
Rethinking returns: a strategic imperative for marketplace success
May 27, 2025 - Christine McCambridge
Marketplaces have revolutionized the way consumers shop—offering endless variety, competitive pricing, and...
How to Use TikTok Shop Growth Strategies to Leverage Viral Product Trends
Apr 14, 2025 - Peter Curac-Dahl
TikTok is quickly transforming from a video-sharing platform into a full-fledged marketplace, and TikTok Shop is...
How to navigate a marketplace business during a wave of tariff disruption
Apr 08, 2025 - Christine McCambridge
As tariffs are quickly becoming the most discussed topic for business leaders, we’re partnering closely with our...
Amazon brand management: how to protect and scale your brand on the marketplace
Jun 25, 2025 - Jameel Sumra
It's no secret that Amazon has surpassed itself from a simple ecommerce platform into the world's most sophisticated...
Amazon listing optimization for Prime Day: boost conversions
Jun 24, 2025 - Jameel Sumra
Prime Day 2025 is approaching fast, and the stakes have never been higher. With over 2 million sellers on Amazon and...
Top 5 mistakes brands make on Prime Day and how to avoid them
Jun 24, 2025 - Jameel Sumra
Prime Day 2025 is no longer a 48-hour sale, it’s a 4-day sales marathon. Yet despite years of preparation resources and...
How to maximize Prime Day sales with Amazon DSP advertising
Jun 23, 2025 - Jameel Sumra
Amazon Prime Day has become THE mid-year sales event. The numbers speak for themselves: Prime Day 2024 generated an...
Amazon vs. Walmart vs. Target: where should brands invest in 2025?
Jun 20, 2025 - Jameel Sumra
In 2025, the question isn’t whether your brand should sell on marketplaces—it’s where you should prioritize your time,...
The ultimate Prime Day checklist for Amazon sellers: From listing optimization to logistics
Jun 18, 2025 - Jameel Sumra
Entering its 11th year, Prime Day 2025 is shaping up to be the biggest opportunity yet for Amazon sellers. Now extended...
Beyond ROAS: the new KPIs that actually predict growth
Jun 16, 2025 - Jameel Sumra
For years, Return on Ad Spend (ROAS) has been the North Star for ecommerce marketing. The math seems simple enough:...
Is retail media the next big opportunity for ecommerce brands?
Jun 10, 2025 - Peter Curac-Dahl
Is retail media the next big opportunity for ecommerce brands? The numbers tell a compelling story: by 2027, retail...
Why marketplaces are the future of ecommerce—and how you can stay competitive
May 28, 2025 - Peter Curac-Dahl
In 2023, Walmart’s U.S. ecommerce business surged by 24%, driven largely by its marketplace growth. What was once a...
Rethinking returns: a strategic imperative for marketplace success
May 27, 2025 - Christine McCambridge
Marketplaces have revolutionized the way consumers shop—offering endless variety, competitive pricing, and...
How to Use TikTok Shop Growth Strategies to Leverage Viral Product Trends
Apr 14, 2025 - Peter Curac-Dahl
TikTok is quickly transforming from a video-sharing platform into a full-fledged marketplace, and TikTok Shop is...
How to navigate a marketplace business during a wave of tariff disruption
Apr 08, 2025 - Christine McCambridge
As tariffs are quickly becoming the most discussed topic for business leaders, we’re partnering closely with our...