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P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO highlights the significant decline in overall profitability. “But how?” you’re thinking. Because marketing teams have been measuring the wrong KPIs for too long....
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P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
Best practices for elevating your growth marketing strategy
May 23, 2024 - Prerna Bhushan
Originally published 8/4/2022, updated 5/23/2024. We all hear accounts of businesses that snowballed from garage-based...
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
Best practices for elevating your growth marketing strategy
May 23, 2024 - Prerna Bhushan
Originally published 8/4/2022, updated 5/23/2024. We all hear accounts of businesses that snowballed from garage-based...