Commerce Insights
Commerce Insights
From discovery to delivery: optimizing the makeup ecommerce journey
Jul 17, 2025 - Jameel Sumra
Product quality used to be the battleground for beauty brands. Today, it’s about aspiration, transformation and customer experience. With ecommerce becoming the default shopping channel, brands cannot afford to treat the online journey like a mere transaction.
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From discovery to delivery: optimizing the makeup ecommerce journey
Jul 17, 2025 - Jameel Sumra
Product quality used to be the battleground for beauty brands. Today, it’s about aspiration, transformation and...
The rise of makeup ecommerce: what brands need to know
Jul 15, 2025 - Jameel Sumra
Shoppers no longer walk into a store to discover their next favorite lipstick. They find it in a 15-second video, a...
Top 11 trends shaping the future of beauty ecommerce in 2025
Jul 07, 2025 - Jameel Sumra
With online and Amazon now accounting for more than 41% of all beauty and personal care product sales, what used to be...
How to build a scalable beauty ecommerce brand in 2025
Jul 03, 2025 - Jameel Sumra
The global health and beauty industry is projected to surpass $677 billion in 2025 and shows no signs of slowing down....
Why your Prime Day strategy should start with marketplace management
Jul 01, 2025 - Jameel Sumra
Each year, Prime Day rivals Black Friday and Cyber Monday in traffic in purchasing power. In 2024, it generated over...
Prime Day is changing—here's what Amazon sellers need to know in 2025
Jun 30, 2025 - Jameel Sumra
For years, Prime Day has served as a predictable spike in Amazon sales. It’s an annual tentpole with familiar rules and...
How Cart.com brands outperform competitors during Prime Day
Jun 26, 2025 - Jameel Sumra
While most ecommerce brands treat Prime Day as another promotional event, the data tells a different story. There was a...
Amazon brand management: how to protect and scale your brand on the marketplace
Jun 25, 2025 - Jameel Sumra
It's no secret that Amazon has surpassed itself from a simple ecommerce platform into the world's most sophisticated...
Amazon listing optimization for Prime Day: boost conversions
Jun 24, 2025 - Jameel Sumra
Prime Day 2025 is approaching fast, and the stakes have never been higher. With over 2 million sellers on Amazon and...
Top 5 mistakes brands make on Prime Day and how to avoid them
Jun 24, 2025 - Jameel Sumra
Prime Day 2025 is no longer a 48-hour sale, it’s a 4-day sales marathon. Yet despite years of preparation resources and...
How to maximize Prime Day sales with Amazon DSP advertising
Jun 23, 2025 - Jameel Sumra
Amazon Prime Day has become THE mid-year sales event. The numbers speak for themselves: Prime Day 2024 generated an...
Amazon vs. Walmart vs. Target: where should brands invest in 2025?
Jun 20, 2025 - Jameel Sumra
In 2025, the question isn’t whether your brand should sell on marketplaces—it’s where you should prioritize your time,...
From discovery to delivery: optimizing the makeup ecommerce journey
Jul 17, 2025 - Jameel Sumra
Product quality used to be the battleground for beauty brands. Today, it’s about aspiration, transformation and...
The rise of makeup ecommerce: what brands need to know
Jul 15, 2025 - Jameel Sumra
Shoppers no longer walk into a store to discover their next favorite lipstick. They find it in a 15-second video, a...
Top 11 trends shaping the future of beauty ecommerce in 2025
Jul 07, 2025 - Jameel Sumra
With online and Amazon now accounting for more than 41% of all beauty and personal care product sales, what used to be...
How to build a scalable beauty ecommerce brand in 2025
Jul 03, 2025 - Jameel Sumra
The global health and beauty industry is projected to surpass $677 billion in 2025 and shows no signs of slowing down....
Why your Prime Day strategy should start with marketplace management
Jul 01, 2025 - Jameel Sumra
Each year, Prime Day rivals Black Friday and Cyber Monday in traffic in purchasing power. In 2024, it generated over...
Prime Day is changing—here's what Amazon sellers need to know in 2025
Jun 30, 2025 - Jameel Sumra
For years, Prime Day has served as a predictable spike in Amazon sales. It’s an annual tentpole with familiar rules and...
How Cart.com brands outperform competitors during Prime Day
Jun 26, 2025 - Jameel Sumra
While most ecommerce brands treat Prime Day as another promotional event, the data tells a different story. There was a...
Amazon brand management: how to protect and scale your brand on the marketplace
Jun 25, 2025 - Jameel Sumra
It's no secret that Amazon has surpassed itself from a simple ecommerce platform into the world's most sophisticated...
Amazon listing optimization for Prime Day: boost conversions
Jun 24, 2025 - Jameel Sumra
Prime Day 2025 is approaching fast, and the stakes have never been higher. With over 2 million sellers on Amazon and...
Top 5 mistakes brands make on Prime Day and how to avoid them
Jun 24, 2025 - Jameel Sumra
Prime Day 2025 is no longer a 48-hour sale, it’s a 4-day sales marathon. Yet despite years of preparation resources and...
How to maximize Prime Day sales with Amazon DSP advertising
Jun 23, 2025 - Jameel Sumra
Amazon Prime Day has become THE mid-year sales event. The numbers speak for themselves: Prime Day 2024 generated an...
Amazon vs. Walmart vs. Target: where should brands invest in 2025?
Jun 20, 2025 - Jameel Sumra
In 2025, the question isn’t whether your brand should sell on marketplaces—it’s where you should prioritize your time,...