Author Profile: Christine McCambridge

Preparing for Q4: strategic inventory planning for Amazon success

Sep 09, 2025 - Christine McCambridge

Prime Day 2025: What happened, what worked and what’s next

Jul 18, 2025 - Christine McCambridge

Amazon threw a curveball this year by turning Prime Day into a 4-day shopping marathon—and the ripple effects were...

Rethinking returns: a strategic imperative for marketplace success

May 27, 2025 - Christine McCambridge

Marketplaces have revolutionized the way consumers shop—offering endless variety, competitive pricing, and...

How to navigate a marketplace business during a wave of tariff disruption

Apr 08, 2025 - Christine McCambridge

As tariffs are quickly becoming the most discussed topic for business leaders, we’re partnering closely with our...

Key takeaways from Amazon Accelerate 2024

Sep 25, 2024 - Christine McCambridge

Amazon Accelerate, the annual seller summit showcasing Amazon's latest tools and opportunities, was a 2.5-day event...

Takeaways from Walmart's Let's Grow! Seller Summit

Sep 10, 2024 - Christine McCambridge

Last week we participated in Walmart’s second annual Seller Summit, Let’s Grow. In its second year, it was well...

From launch to profit: Essential lessons for starting and thriving on Amazon

Aug 21, 2024 - Christine McCambridge

"Launching on Amazon is like running a marathon." Over the past few years, we have seen an uptick in businesses coming...

Insights into Amazon Prime Day: A focus on strategy, not stats

Jul 24, 2024 - Christine McCambridge

As Prime Day 2024 ends, it is once again time for the onslaught of recaps, observations, criticisms and celebrations....