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Beyond ROAS: the new KPIs that actually predict growth
Jun 16, 2025 - Jameel Sumra
For years, Return on Ad Spend (ROAS) has been the North Star for ecommerce marketing. The math seems simple enough: spend $1 on advertising, get $3 back in revenue, and celebrate a 3:1 ROAS. It's clean, measurable, and provides instant gratification for marketing teams looking...
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Beyond ROAS: the new KPIs that actually predict growth
Jun 16, 2025 - Jameel Sumra
For years, Return on Ad Spend (ROAS) has been the North Star for ecommerce marketing. The math seems simple enough:...
How to maintain marketing momentum in the wake of Google's third-party cookie decision
Jun 12, 2025 - Peter Curac-Dahl
In what industry insiders are calling "The Cookie Reversal," Google confirmed in April 2025 that it will maintain its...
Beyond ROAS: the new KPIs that actually predict growth
Jun 16, 2025 - Jameel Sumra
For years, Return on Ad Spend (ROAS) has been the North Star for ecommerce marketing. The math seems simple enough:...
How to maintain marketing momentum in the wake of Google's third-party cookie decision
Jun 12, 2025 - Peter Curac-Dahl
In what industry insiders are calling "The Cookie Reversal," Google confirmed in April 2025 that it will maintain its...