Author Profile: Ivy Liu
![Ivy Liu](https://cart.com/hs-fs/hubfs/ivy_liu.jpg?width=767&name=ivy_liu.jpg)
From this Author
![](https://23181990.fs1.hubspotusercontent-na1.net/hub/23181990/hubfs/Imported_Blog_Media/635fdcf0d17a751c219ce5f7_UA%20blog.png?width=767&name=635fdcf0d17a751c219ce5f7_UA%20blog.png)
Optimize customer acquisition in 3 easy steps
Oct 30, 2022 - Ivy Liu
Earlier this year, Facebook forecasted its revenue to decrease by $10 billion in 2022. The drastic revenue decrease...
![](https://23181990.fs1.hubspotusercontent-na1.net/hub/23181990/hubfs/Imported_Blog_Media/6352056a20ec732c2d4b1481_Multi-touch%20attribution_%20The%20bird%E2%80%99s-eye%20view%20brands%20have%20dreamed%20of.jpg?width=767&name=6352056a20ec732c2d4b1481_Multi-touch%20attribution_%20The%20bird%E2%80%99s-eye%20view%20brands%20have%20dreamed%20of.jpg)
Multi-touch attribution: The bird’s-eye view brands have dreamed of
Aug 31, 2022 - Ivy Liu
How multi-touch attribution improves conversion and reduces customer acquisition costs for ecommerce brands For a...
![](https://23181990.fs1.hubspotusercontent-na1.net/hub/23181990/hubfs/Imported_Blog_Media/63113e7a3585f70e1a43947b_UA-Blog-ThumbnailUA-Blog-Thumbnail-4.png?width=767&name=63113e7a3585f70e1a43947b_UA-Blog-ThumbnailUA-Blog-Thumbnail-4.png)
Why data science is the critical path for ecommerce brands
Jul 29, 2022 - Ivy Liu
How Unified Analytics connects the dots along the shopper journey to decrease costs and increase profitability ...