Author Profile: Jenny Reese
From this Author
The ultimate guide to ecommerce customer journey mapping
Nov 22, 2022 - Jenny Reese
Because customers can find an ecommerce business anywhere on the internet, it can be challenging for brands to figure...
Summer slump? Never heard of it.
Jul 11, 2022 - Jenny Reese
Growing brands still have time to strike while the Prime Day iron is hot Once the glitter of golden suntans and...
Amazon luxury: Oxymoron or golden ticket for blingy brands?
Jun 02, 2022 - Jenny Reese
Thanks to COVID-19, the personal goods luxury market suffered major losses in 2020, shrinking by up to 23% and sending...
Please crush scale responsibly: A cautionary tale of getting too big for your britches
Apr 12, 2022 - Jenny Reese
This is not a blog about golf, but what happened at this year’s Master’s tournament is the perfect tee-up to talk...
Standing on the shoulders of giants: How to scale and win on the world’s largest marketplaces fast
Mar 12, 2022 - Jenny Reese
Whether you consider behemoth marketplaces like Amazon and Walmart to be retail godsends or the root of small business...