Author Profile: Prerna Bhushan

Description: Prerna has over 15 years of executive experience, she is a growth marketing leader who is passionate about creating intrinsic business value as she brings expertise in seeding, building, innovating, and growing consumer brands through growth marketing strategies across ecommerce and omni-channel initiatives. Prerna was recently named an Adweek 50 Winner.

Social: LinkedIn Profile

Job Title: Vice President, Growth Marketing and Data Strategy

From this Author

P&L-led marketing: Bridging the gap between revenue growth and profitability

Sep 18, 2024 - Prerna Bhushan

Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...

Best practices for elevating your growth marketing strategy

May 23, 2024 - Prerna Bhushan

Originally published 8/4/2022, updated 5/23/2024. We all hear accounts of businesses that snowballed from garage-based...

6 Ways to Master Attribution Analysis Marketing

Aug 14, 2023 - Prerna Bhushan

It’s an age-old problem.

Everything You Should Know About Affiliate Marketing

Aug 10, 2023 - Prerna Bhushan

Are you an ecommerce store owner looking to expand your reach and boost your sales? Starting your own affiliate...

AI: What It Means for the Future of Marketing

Jul 21, 2023 - Prerna Bhushan

Artificial intelligence (AI) has revolutionized numerous industries and marketing is no exception. With AI-powered...

A Beginner's Guide To SEO

Jul 20, 2023 - Prerna Bhushan

Are you looking to boost your website's visibility and attract more organic traffic? Search engine optimization (SEO)...

How To Improve Your ROAS (Return on Ad Spend)

Jul 19, 2023 - Prerna Bhushan

Digital ad spending in the U.S. is forecast to top $244 billion in 2023, accounting for nearly 72% of all advertising...