Commerce Insights
Supply Chain & Logistics
How to measure the end-to-end customer experience and what KPIs to use
Jan 30, 2024 - Alyssa Wolfe
From initial brand awareness to the post-purchase phase, consumers undergo a series of interactions. These touchpoints collectively shape the customer experience—a pivotal factor in business growth and innovation. Mapping the customer journey and identifying strengths and...
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How to measure the end-to-end customer experience and what KPIs to use
Jan 30, 2024 - Alyssa Wolfe
From initial brand awareness to the post-purchase phase, consumers undergo a series of interactions. These...
Optimizing the post-purchase experience
Jan 24, 2024 - Alyssa Wolfe
You’ve done the hard work of attracting customers, engaging and converting them. However, the customer journey doesn’t...
Here is what's trending in beauty ecommerce in 2024
Jan 17, 2024 - Alyssa Wolfe
The stratospheric rise of beauty ecommerce has opened the market to brands both large and small. According to McKinsey...
How to measure the end-to-end customer experience and what KPIs to use
Jan 30, 2024 - Alyssa Wolfe
From initial brand awareness to the post-purchase phase, consumers undergo a series of interactions. These...
Optimizing the post-purchase experience
Jan 24, 2024 - Alyssa Wolfe
You’ve done the hard work of attracting customers, engaging and converting them. However, the customer journey doesn’t...
Here is what's trending in beauty ecommerce in 2024
Jan 17, 2024 - Alyssa Wolfe
The stratospheric rise of beauty ecommerce has opened the market to brands both large and small. According to McKinsey...