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Why athleisure brands are thriving in the ecommerce era
Sep 27, 2025 - Jameel Sumra
Athleisure combines the performance of gym clothes with the comfort and style of outfits for a lazy Sunday. And the success of this versatility is reflected in the global athleisure market, which is valued at over $350 billion. By 2030, it is set to double, with North America...
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Why athleisure brands are thriving in the ecommerce era
Sep 27, 2025 - Jameel Sumra
Athleisure combines the performance of gym clothes with the comfort and style of outfits for a lazy Sunday. And the...
How to successfully balance profit and values in sustainable fashion ecommerce
Sep 06, 2025 - Jameel Sumra
Fashion stands as the world's second-largest water pollutant. The production of a single cotton t-shirt needs 2,700...
Sustainable fashion ecommerce: how to grow your ethical brand online
Aug 29, 2025 - Jameel Sumra
The fashion industry ranks as one of the world's most resource-intensive sectors, so more businesses now direct their...
The ultimate guide to scaling fashion ecommerce with omnichannel selling
Aug 26, 2025 - Jameel Sumra
Brands stuck in just selling on a singular channel watch potential customers abandon their shopping journeys at a...
Fashion ecommerce in 2025: How to stay competitive with AI and marketplaces
Aug 21, 2025 - Jameel Sumra
Breaking into apparel ecommerce: a complete launch guide
Aug 06, 2025 - Jameel Sumra
Every day you wait to launch your apparel ecommerce business, someone else is capturing your potential customers. While...
What omnichannel success looks like in beauty ecommerce (and how to get there)
Aug 01, 2025 - Jameel Sumra
Nowadays, beauty shoppers don't think in terms of "online" versus "offline" shopping. They might discover a new...
Why clean beauty brands are ditching retail for D2C ecommerce
Jul 22, 2025 - Jameel Sumra
After years of fighting for shelf space and competing with mass-market brands, cosmetic ecommerce companies are walking...
Skincare ecommerce playbook: strategies for growth & differentiation
Jul 11, 2025 - Jameel Sumra
As one of the most competitive ecommerce categories, skincare offers high rewards to brands that get it right. The...
Should you join Prime Day? A growth marketer’s POV for emerging brands
Jul 02, 2025 - Jameel Sumra
Every July, Amazon's Prime Day creates a whirlwind of opportunity and anxiety for emerging brands. The question isn't...
Why performance marketing alone won’t drive long-term growth
Jun 25, 2025 - Jameel Sumra
Performance marketing has become the backbone of digital advertising for many growing brands. Its appeal is undeniable:...
How AI and machine learning are redefining growth marketing
Jun 18, 2025 - Jameel Sumra
In Salesforce's State of Marketing report, 84% of marketers reported using AI in some capacity, with adoption rates...
Why athleisure brands are thriving in the ecommerce era
Sep 27, 2025 - Jameel Sumra
Athleisure combines the performance of gym clothes with the comfort and style of outfits for a lazy Sunday. And the...
How to successfully balance profit and values in sustainable fashion ecommerce
Sep 06, 2025 - Jameel Sumra
Fashion stands as the world's second-largest water pollutant. The production of a single cotton t-shirt needs 2,700...
Sustainable fashion ecommerce: how to grow your ethical brand online
Aug 29, 2025 - Jameel Sumra
The fashion industry ranks as one of the world's most resource-intensive sectors, so more businesses now direct their...
The ultimate guide to scaling fashion ecommerce with omnichannel selling
Aug 26, 2025 - Jameel Sumra
Brands stuck in just selling on a singular channel watch potential customers abandon their shopping journeys at a...
Fashion ecommerce in 2025: How to stay competitive with AI and marketplaces
Aug 21, 2025 - Jameel Sumra
Breaking into apparel ecommerce: a complete launch guide
Aug 06, 2025 - Jameel Sumra
Every day you wait to launch your apparel ecommerce business, someone else is capturing your potential customers. While...
What omnichannel success looks like in beauty ecommerce (and how to get there)
Aug 01, 2025 - Jameel Sumra
Nowadays, beauty shoppers don't think in terms of "online" versus "offline" shopping. They might discover a new...
Why clean beauty brands are ditching retail for D2C ecommerce
Jul 22, 2025 - Jameel Sumra
After years of fighting for shelf space and competing with mass-market brands, cosmetic ecommerce companies are walking...
Skincare ecommerce playbook: strategies for growth & differentiation
Jul 11, 2025 - Jameel Sumra
As one of the most competitive ecommerce categories, skincare offers high rewards to brands that get it right. The...
Should you join Prime Day? A growth marketer’s POV for emerging brands
Jul 02, 2025 - Jameel Sumra
Every July, Amazon's Prime Day creates a whirlwind of opportunity and anxiety for emerging brands. The question isn't...
Why performance marketing alone won’t drive long-term growth
Jun 25, 2025 - Jameel Sumra
Performance marketing has become the backbone of digital advertising for many growing brands. Its appeal is undeniable:...
How AI and machine learning are redefining growth marketing
Jun 18, 2025 - Jameel Sumra
In Salesforce's State of Marketing report, 84% of marketers reported using AI in some capacity, with adoption rates...