Author Profile: Alyssa Wolfe
Description: Alyssa, a seasoned Digital Marketing Specialist with over 14 years of expertise, excels in project management, strategic development, and content creation. With a proven track record in crafting and executing successful online campaigns, she brings a wealth of knowledge in SEO, social media strategy, and data analytics. As a creative thinker, Alyssa stays ahead of industry trends, infusing her work with storytelling and a human touch to drive brand visibility and engagement. Committed to delivering measurable results, she is dedicated to enhancing the digital presence of businesses.
Social: LinkedIn Profile
Alumni of: University of Washington
Job Title: Director, Content and Events
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From this Author
Using SMS messaging in retail ecommerce and fulfillment
Jan 31, 2024 - Alyssa Wolfe
Smartphones have seamlessly integrated into our daily lives. They serve countless purposes, from communicating and...
How to measure the end-to-end customer experience and what KPIs to use
Jan 30, 2024 - Alyssa Wolfe
From initial brand awareness to the post-purchase phase, consumers undergo a series of interactions. These...
Commerce chronicles: Jan 29, 2024
Jan 29, 2024 - Alyssa Wolfe
Temu sees explosive growth, Kering purchases Manahattan retail building and NRF 2024 features cutting-edge retail tech ...
These ecommerce fulfillment mistakes will cost you: And what to do instead
Jan 25, 2024 - Alyssa Wolfe
Each day, thousands of products are picked, packed, shipped and headed to countless customers. While most don’t think...
Optimizing the post-purchase experience
Jan 24, 2024 - Alyssa Wolfe
You’ve done the hard work of attracting customers, engaging and converting them. However, the customer journey doesn’t...
JIT vs JIC: Choosing the right inventory management strategy
Jan 23, 2024 - Alyssa Wolfe
The right inventory strategy affects every aspect of your ecommerce operations. It plays a critical role in costs,...
Commerce chronicles: DoorDash delivers for more retailers, Walmart expands drone delivery, Salesforce’s new ecommerce AI tools and FedEx announces ecommerce platform
Jan 22, 2024 - Alyssa Wolfe
New ecommerce offerings powered this week’s news, from Salesforce’s new AI tools and FedEx’s future ecommerce platform...
Here is what's trending in beauty ecommerce in 2024
Jan 17, 2024 - Alyssa Wolfe
The stratospheric rise of beauty ecommerce has opened the market to brands both large and small. According to McKinsey...
How to prevent these 5 common 3PL challenges
Jan 16, 2024 - Alyssa Wolfe
Third-party logistics (3PLs) provide invaluable services for many brands. From order and inventory management to...
Commerce chronicles: Puma centralizes ecommerce strategy, GreyOrange announces $135 million Series D and Amazon dominates 2023 ecommerce sales
Jan 15, 2024 - Alyssa Wolfe
This week’s wire featured how Puma’s new strategy unifies its ecommerce solutions. Plus, unsurprisingly, Amazon...
The power of generative AI in the supply chain: And how to use it
Jan 11, 2024 - Alyssa Wolfe
Over the past year, Google searches for generative AIhave exploded. Thoughts and discussions about AI (Artificial...
Monitoring and measuring your Perfect Order Rate
Jan 10, 2024 - Alyssa Wolfe
Metrics drive business decisions. It’s what helps identify strengths and challenges and areas that need to adapt or...
From this Author
Using SMS messaging in retail ecommerce and fulfillment
Jan 31, 2024 - Alyssa Wolfe
Smartphones have seamlessly integrated into our daily lives. They serve countless purposes, from communicating and...
How to measure the end-to-end customer experience and what KPIs to use
Jan 30, 2024 - Alyssa Wolfe
From initial brand awareness to the post-purchase phase, consumers undergo a series of interactions. These...
Commerce chronicles: Jan 29, 2024
Jan 29, 2024 - Alyssa Wolfe
Temu sees explosive growth, Kering purchases Manahattan retail building and NRF 2024 features cutting-edge retail tech ...
These ecommerce fulfillment mistakes will cost you: And what to do instead
Jan 25, 2024 - Alyssa Wolfe
Each day, thousands of products are picked, packed, shipped and headed to countless customers. While most don’t think...
Optimizing the post-purchase experience
Jan 24, 2024 - Alyssa Wolfe
You’ve done the hard work of attracting customers, engaging and converting them. However, the customer journey doesn’t...
JIT vs JIC: Choosing the right inventory management strategy
Jan 23, 2024 - Alyssa Wolfe
The right inventory strategy affects every aspect of your ecommerce operations. It plays a critical role in costs,...
Commerce chronicles: DoorDash delivers for more retailers, Walmart expands drone delivery, Salesforce’s new ecommerce AI tools and FedEx announces ecommerce platform
Jan 22, 2024 - Alyssa Wolfe
New ecommerce offerings powered this week’s news, from Salesforce’s new AI tools and FedEx’s future ecommerce platform...
Here is what's trending in beauty ecommerce in 2024
Jan 17, 2024 - Alyssa Wolfe
The stratospheric rise of beauty ecommerce has opened the market to brands both large and small. According to McKinsey...
How to prevent these 5 common 3PL challenges
Jan 16, 2024 - Alyssa Wolfe
Third-party logistics (3PLs) provide invaluable services for many brands. From order and inventory management to...
Commerce chronicles: Puma centralizes ecommerce strategy, GreyOrange announces $135 million Series D and Amazon dominates 2023 ecommerce sales
Jan 15, 2024 - Alyssa Wolfe
This week’s wire featured how Puma’s new strategy unifies its ecommerce solutions. Plus, unsurprisingly, Amazon...
The power of generative AI in the supply chain: And how to use it
Jan 11, 2024 - Alyssa Wolfe
Over the past year, Google searches for generative AIhave exploded. Thoughts and discussions about AI (Artificial...
Monitoring and measuring your Perfect Order Rate
Jan 10, 2024 - Alyssa Wolfe
Metrics drive business decisions. It’s what helps identify strengths and challenges and areas that need to adapt or...