Author Profile: Alyssa Wolfe

Description: Alyssa, a seasoned Digital Marketing Specialist with over 14 years of expertise, excels in project management, strategic development, and content creation. With a proven track record in crafting and executing successful online campaigns, she brings a wealth of knowledge in SEO, social media strategy, and data analytics. As a creative thinker, Alyssa stays ahead of industry trends, infusing her work with storytelling and a human touch to drive brand visibility and engagement. Committed to delivering measurable results, she is dedicated to enhancing the digital presence of businesses.

Social: LinkedIn Profile

Alumni of: University of Washington

Job Title: Director, Content and Events

From this Author

Optimizing the post-purchase experience

Jan 24, 2024 - Alyssa Wolfe

You’ve done the hard work of attracting customers, engaging and converting them. However, the customer journey doesn’t...

JIT vs JIC: Choosing the right inventory management strategy

Jan 23, 2024 - Alyssa Wolfe

The right inventory strategy affects every aspect of your ecommerce operations. It plays a critical role in costs,...

Commerce chronicles: DoorDash delivers for more retailers, Walmart expands drone delivery, Salesforce’s new ecommerce AI tools and FedEx announces ecommerce platform

Jan 22, 2024 - Alyssa Wolfe

New ecommerce offerings powered this week’s news, from Salesforce’s new AI tools and FedEx’s future ecommerce platform...

Here is what's trending in beauty ecommerce in 2024

Jan 17, 2024 - Alyssa Wolfe

The stratospheric rise of beauty ecommerce has opened the market to brands both large and small. According to McKinsey...

How to prevent these 5 common 3PL challenges

Jan 16, 2024 - Alyssa Wolfe

Third-party logistics (3PLs) provide invaluable services for many brands. From order and inventory management to...

Commerce chronicles: Puma centralizes ecommerce strategy, GreyOrange announces $135 million Series D and Amazon dominates 2023 ecommerce sales

Jan 15, 2024 - Alyssa Wolfe

This week’s wire featured how Puma’s new strategy unifies its ecommerce solutions. Plus, unsurprisingly, Amazon...

The power of generative AI in the supply chain: And how to use it

Jan 11, 2024 - Alyssa Wolfe

Over the past year, Google searches for generative AIhave exploded. Thoughts and discussions about AI (Artificial...

Monitoring and measuring your Perfect Order Rate

Jan 10, 2024 - Alyssa Wolfe

Metrics drive business decisions. It’s what helps identify strengths and challenges and areas that need to adapt or...

Ecommerce retailer's guide to packaging and shipping apparel

Jan 09, 2024 - Alyssa Wolfe

Think about your favorite apparel brands – the ones you feel excitement and happiness for as you unbox your order. It’s...

Commerce chronicles: Online sales surpass early holiday season predictions, Forrester finds free shipping is most important

Jan 08, 2024 - Alyssa Wolfe

This week’s wire featured the numbers from December’s online shopping surge. Plus, the results are in: Forrester report...

Outsourced fulfillment vs. self-fulfillment

Jan 04, 2024 - Alyssa Wolfe

As ecommerce continues to rise, the fulfillment industry is set to grow at a compound annual growth rate of 13.9%...

Calculating dimensional (DIM) weight

Jan 03, 2024 - Alyssa Wolfe

A quick Google search about ecommerce shipping costs and you begin to realize how important it is. The cost of shipping...