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Commerce Insights
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's journey represents the path customers follow, from discovering a need to making a purchase decision and beyond. By mapping this journey, businesses gain valuable...
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A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
Retail marketing trends to watch or implement in 2025
Dec 05, 2024 - Doug Shaffer
The retail industry is evolving rapidly, and marketing strategies must keep pace with shifting consumer expectations...
Retail marketing: The Do’s and Don’ts of SEO in ecommerce
Oct 31, 2024 - Alyssa Wolfe
Search engine optimization (SEO) is critical in retail marketing. Brands looking to improve visibility and traffic...
Your peak season prep guide (with downloadable checklist)
Sep 20, 2024 - Alyssa Wolfe
Peak season is a critical time for retail and ecommerce brands. It has the potential to drive a large portion of...
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
A comprehensive guide to affiliate marketing
Aug 08, 2024 - Alyssa Wolfe
Affiliate marketing has become an indispensable strategy for retail brands looking to expand their reach and boost...
Leveraging retail media networks for brand success
Jul 18, 2024 - Nicole Kofman
The rise of media networks in the digital world marks a turning point in the way brands engage with customers...
Paid ads 101: How to create high-performing campaigns
Jul 09, 2024 - Alyssa Wolfe
Paid ad campaigns have become indispensable for retail brands aiming to capture attention and drive conversions....
Lifecycle marketing metrics that matter: Tracking success and optimizing campaigns
Jun 20, 2024 - Alyssa Wolfe
Tracking the right marketing metrics is crucial for optimizing campaigns and driving success in ecommerce and retail....
How building a brand community boosts long-term success
Jun 04, 2024 - Alyssa Wolfe
The retail marketing world is no stranger to change. Over the past few decades, rapid advances have spurred continuous...
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
Retail marketing trends to watch or implement in 2025
Dec 05, 2024 - Doug Shaffer
The retail industry is evolving rapidly, and marketing strategies must keep pace with shifting consumer expectations...
Retail marketing: The Do’s and Don’ts of SEO in ecommerce
Oct 31, 2024 - Alyssa Wolfe
Search engine optimization (SEO) is critical in retail marketing. Brands looking to improve visibility and traffic...
Your peak season prep guide (with downloadable checklist)
Sep 20, 2024 - Alyssa Wolfe
Peak season is a critical time for retail and ecommerce brands. It has the potential to drive a large portion of...
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
A comprehensive guide to affiliate marketing
Aug 08, 2024 - Alyssa Wolfe
Affiliate marketing has become an indispensable strategy for retail brands looking to expand their reach and boost...
Leveraging retail media networks for brand success
Jul 18, 2024 - Nicole Kofman
The rise of media networks in the digital world marks a turning point in the way brands engage with customers...
Paid ads 101: How to create high-performing campaigns
Jul 09, 2024 - Alyssa Wolfe
Paid ad campaigns have become indispensable for retail brands aiming to capture attention and drive conversions....
Lifecycle marketing metrics that matter: Tracking success and optimizing campaigns
Jun 20, 2024 - Alyssa Wolfe
Tracking the right marketing metrics is crucial for optimizing campaigns and driving success in ecommerce and retail....
How building a brand community boosts long-term success
Jun 04, 2024 - Alyssa Wolfe
The retail marketing world is no stranger to change. Over the past few decades, rapid advances have spurred continuous...