Cart.com Blog
Cart.com Blog
How AI and machine learning are redefining growth marketing
Jun 18, 2025 - Jameel Sumra
In Salesforce's State of Marketing report, 84% of marketers reported using AI in some capacity, with adoption rates growing year over year. This adoption represents a deep shift in how brands acquire, engage and retain customers. In this article, we’ll explore how artificial...
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How AI and machine learning are redefining growth marketing
Jun 18, 2025 - Jameel Sumra
In Salesforce's State of Marketing report, 84% of marketers reported using AI in some capacity, with adoption rates...
Beyond ROAS: the new KPIs that actually predict growth
Jun 16, 2025 - Jameel Sumra
For years, Return on Ad Spend (ROAS) has been the North Star for ecommerce marketing. The math seems simple enough:...
How to maintain marketing momentum in the wake of Google's third-party cookie decision
Jun 12, 2025 - Peter Curac-Dahl
In what industry insiders are calling "The Cookie Reversal," Google confirmed in April 2025 that it will maintain its...
How to Use TikTok Shop Growth Strategies to Leverage Viral Product Trends
Apr 14, 2025 - Peter Curac-Dahl
TikTok is quickly transforming from a video-sharing platform into a full-fledged marketplace, and TikTok Shop is...
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
Retail marketing trends to watch or implement in 2025
Dec 05, 2024 - Doug Shaffer
The retail industry is evolving rapidly, and marketing strategies must keep pace with shifting consumer expectations...
Retail marketing: The Do’s and Don’ts of SEO in ecommerce
Oct 31, 2024 - Alyssa Wolfe
Search engine optimization (SEO) is critical in retail marketing. Brands looking to improve visibility and traffic...
Your peak season prep guide (with downloadable checklist)
Sep 20, 2024 - Alyssa Wolfe
Peak season is a critical time for retail and ecommerce brands. It has the potential to drive a large portion of...
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
A comprehensive guide to affiliate marketing
Aug 08, 2024 - Alyssa Wolfe
Affiliate marketing has become an indispensable strategy for retail brands looking to expand their reach and boost...
How AI and machine learning are redefining growth marketing
Jun 18, 2025 - Jameel Sumra
In Salesforce's State of Marketing report, 84% of marketers reported using AI in some capacity, with adoption rates...
Beyond ROAS: the new KPIs that actually predict growth
Jun 16, 2025 - Jameel Sumra
For years, Return on Ad Spend (ROAS) has been the North Star for ecommerce marketing. The math seems simple enough:...
How to maintain marketing momentum in the wake of Google's third-party cookie decision
Jun 12, 2025 - Peter Curac-Dahl
In what industry insiders are calling "The Cookie Reversal," Google confirmed in April 2025 that it will maintain its...
How to Use TikTok Shop Growth Strategies to Leverage Viral Product Trends
Apr 14, 2025 - Peter Curac-Dahl
TikTok is quickly transforming from a video-sharing platform into a full-fledged marketplace, and TikTok Shop is...
A step-by-step guide to mapping the buyer’s journey and measuring customer experience
Jan 03, 2025 - Doug Shaffer
Understanding your customers' journey is essential for growth and expansion for today's retailers. The buyer's...
Retail marketing trends to watch or implement in 2025
Dec 05, 2024 - Doug Shaffer
The retail industry is evolving rapidly, and marketing strategies must keep pace with shifting consumer expectations...
Retail marketing: The Do’s and Don’ts of SEO in ecommerce
Oct 31, 2024 - Alyssa Wolfe
Search engine optimization (SEO) is critical in retail marketing. Brands looking to improve visibility and traffic...
Your peak season prep guide (with downloadable checklist)
Sep 20, 2024 - Alyssa Wolfe
Peak season is a critical time for retail and ecommerce brands. It has the potential to drive a large portion of...
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
A comprehensive guide to affiliate marketing
Aug 08, 2024 - Alyssa Wolfe
Affiliate marketing has become an indispensable strategy for retail brands looking to expand their reach and boost...