Commerce Insights
Commerce Insights
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO highlights the significant decline in overall profitability. “But how?” you’re thinking. Because marketing teams have been measuring the wrong KPIs for too long....
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P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Are Amazon FBA and Walmart Fulfillment Services right your brand?
Sep 11, 2024 - Alyssa Wolfe
Today’s brands are tasked with efficiently managing inventory across various platforms, including key marketplaces...
Takeaways from Walmart's Let's Grow! Seller Summit
Sep 10, 2024 - Christine McCambridge
Last week we participated in Walmart’s second annual Seller Summit, Let’s Grow. In its second year, it was well...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
From launch to profit: Essential lessons for starting and thriving on Amazon
Aug 21, 2024 - Christine McCambridge
"Launching on Amazon is like running a marathon." Over the past few years, we have seen an uptick in businesses coming...
Elevating your online presence: Key tactics for digital storefront modernization
Aug 16, 2024 - Alyssa Wolfe
Today's consumers expect seamless, intuitive and personalized shopping experiences, making it crucial for businesses...
How to optimize your Amazon Marketplace product listings for BFCM
Aug 14, 2024 - Alyssa Wolfe
Black Friday and Cyber Monday (BFCM) have become critical peak shopping periods for retail brands, with 2023 setting...
A comprehensive guide to affiliate marketing
Aug 08, 2024 - Alyssa Wolfe
Affiliate marketing has become an indispensable strategy for retail brands looking to expand their reach and boost...
Implementing a recommerce program for your apparel or footwear brand
Aug 06, 2024 - Alyssa Wolfe
Recommerce (or reverse commerce) is a swiftly growing market in the U.S. A recent report found that in 2023, 52% of...
How customers really feel about automated vs live customer service agents
Aug 02, 2024 - Alyssa Wolfe
In an era where consumers expect lightning-fast shipping, immediate product availability and rapid support response...
Best practices for elevating your growth marketing strategy
May 23, 2024 - Prerna Bhushan
Originally published 8/4/2022, updated 5/23/2024. We all hear accounts of businesses that snowballed from garage-based...
P&L-led marketing: Bridging the gap between revenue growth and profitability
Sep 18, 2024 - Prerna Bhushan
Picture this: It’s Q4, your marketing team reported ROAS was up, and you’re ready to celebrate – then your CFO...
Coordinating omnichannel campaigns and promotions during peak season
Sep 14, 2024 - Alyssa Wolfe
Peak season is a time of high consumer demand, tight time schedules and a need for flawless retail execution. Timing...
Are Amazon FBA and Walmart Fulfillment Services right your brand?
Sep 11, 2024 - Alyssa Wolfe
Today’s brands are tasked with efficiently managing inventory across various platforms, including key marketplaces...
Takeaways from Walmart's Let's Grow! Seller Summit
Sep 10, 2024 - Christine McCambridge
Last week we participated in Walmart’s second annual Seller Summit, Let’s Grow. In its second year, it was well...
Leveraging data to inform peak season marketing tactics and inventory prep
Aug 26, 2024 - Alyssa Wolfe
The peak season is a pivotal time for retail businesses, often making or breaking annual sales targets. As consumer...
From launch to profit: Essential lessons for starting and thriving on Amazon
Aug 21, 2024 - Christine McCambridge
"Launching on Amazon is like running a marathon." Over the past few years, we have seen an uptick in businesses coming...
Elevating your online presence: Key tactics for digital storefront modernization
Aug 16, 2024 - Alyssa Wolfe
Today's consumers expect seamless, intuitive and personalized shopping experiences, making it crucial for businesses...
How to optimize your Amazon Marketplace product listings for BFCM
Aug 14, 2024 - Alyssa Wolfe
Black Friday and Cyber Monday (BFCM) have become critical peak shopping periods for retail brands, with 2023 setting...
A comprehensive guide to affiliate marketing
Aug 08, 2024 - Alyssa Wolfe
Affiliate marketing has become an indispensable strategy for retail brands looking to expand their reach and boost...
Implementing a recommerce program for your apparel or footwear brand
Aug 06, 2024 - Alyssa Wolfe
Recommerce (or reverse commerce) is a swiftly growing market in the U.S. A recent report found that in 2023, 52% of...
How customers really feel about automated vs live customer service agents
Aug 02, 2024 - Alyssa Wolfe
In an era where consumers expect lightning-fast shipping, immediate product availability and rapid support response...
Best practices for elevating your growth marketing strategy
May 23, 2024 - Prerna Bhushan
Originally published 8/4/2022, updated 5/23/2024. We all hear accounts of businesses that snowballed from garage-based...