One Platform, Every Channel: Why Cart.com’s Software Runs B2B Wholesale and B2C DTC Without Compromise
A 3PL that runs B2B wholesale and B2C DTC fulfillment natively uses the same warehouse network, the same inventory pool, and the same order management technology to serve both channels, rather than treating one as the core business and the other as an add-on. That distinction matters more than it sounds like it should, because most fulfillment providers are built around one side of that split. They're strong at consumer DTC and improvise their way through EDI, routing guides, and retailer chargebacks, or they're built for enterprise B2B and wholesale distribution and have no real answer for a consumer-grade DTC experience. Cart.com built its platform to run both from day one, which is why brands moving from DTC into retail and wholesale accounts don't have to choose a specialist and bolt on the side it doesn't do well.
